It's a nod to his impending retirement from the international game and the need for Hansen to try Coles on the biggest stage. Having been blooded late last year, Coles started two of the three tests against France in June and would have started against the Tricolours in New Plymouth but for a strained calf.
This is his first start in a Rugby Championship test. "I've been in the environment now for a bit and they've kind of eased my way into it ... I think I'm ready," he said.
The inclusion of Liam Coltman, Rhys Marshall and Nathan Harris in recent All Blacks squads has been all about a succession plan for Hansen. But after investing time and resources in Coles, he's pinning 2015 World Cup hopes on the Hurricanes player.
"He's somebody we see as the future," Hansen said of Coles. "When you're thinking about 2015, I don't see Horey being there and I don't think he sees himself being there. At some point we need to make a change but we need Colesy to be ready to make that change. It's time to give him an opportunity in the big ball park and see how he goes."
Coles, who'd built a reputation as a bit of a scrapper at the Hurricanes and Wellington, has improved his discipline and will be looking to continue that good work today in the face of expected provocation.
"I've got to put my head down and go to work. I know I'll get a few sly comments or whatever but I've just got to play rugby."
For Coles, his relatively rapid elevation was all part of the plan. "When I first made the end-of-year tour when Horey left the Hurricanes I made it my goal that I wanted to crack the All Blacks. It doesn't surprise me."