Yesterday's news about Smith again had members of the public and commentators alike questioning players' behaviour and how this latest incident would affect the All Blacks brand.
Prime Minister John Key even waded into the debate, saying Smith had "clearly let himself and those that are close to him down.''
"I think there's no question about that. He'll have to reflect on that and I'm sure the New Zealand Rugby Football Union will reflect on that,'' Key said.
The Prime Minister acknowledged the other two major stories, incidents: "I think the [NZRU], coming off the back of a few other pretty poor PR issues in recent times will want to send a strong message to the All Blacks that they have a high level of expectation of their behaviour.
"And Aaron clearly didn't meet that,'' he said.
The news broke in several countries overseas, particularly big rugby-following countries, and it was feared yet another scandal could harm how the team and New Zealand rugby in general was viewed internationally.