NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Sport / Rugby / All Blacks

2019 Rugby World Cup: Gregor Paul - How All Blacks coach Steve Hansen won the forgotten war - and the hearts of New Zealand

Gregor Paul
By Gregor Paul
Rugby analyst·NZ Herald·
2 Nov, 2019 05:00 AM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Steve Hansen after the bronze medal win. Photo / Getty

Steve Hansen after the bronze medal win. Photo / Getty

COMMENT:

There was a time when Steve Hansen saw a press conference as a conflict, a chance to engage in war with a group he neither rated nor respected.

There was a time, too, when that same group he didn't rate or respect felt the same way about him and predicted he'd be a total dud as head coach of the All Blacks.

On his last day in the job, the last day he sat behind a desk and addressed the media, only those who had been around in those dark days could ever believe they actually happened.

Those who didn't live through it would refuse its existence such was the warmth and comfort. Whether it was mutual, only Hansen will know, but it was certainly real on the other side of the desk.

Advertisement
Advertise with NZME.
Steve Hansen during his last press conference as All Blacks coach. Photo / Mark Mitchell
Steve Hansen during his last press conference as All Blacks coach. Photo / Mark Mitchell

Hansen's battle with the media which peaked in 2009 is the forgotten war of all forgotten wars and as a sign of how far things have come in a decade, there wasn't a journalist at Tokyo Stadium who didn't nod along in appreciation as Hansen was cheered to the point of tears after the game against Wales.

He'd earned that adulation. He's won the hearts of almost everyone by doing one of the hardest jobs in New Zealand – certainly one of the most pressure-filled – with a mix of honesty, empathy, compassion and unfailing humour.

The appreciation has become deep not just for what he has done but for who he is and if ever there was a coach who deserved a little moment of undiluted and spontaneous public admiration, it was Hansen.

Advertisement
Advertise with NZME.

He hated that moment on Friday night as much as he loved. Hated it because the whole secret to his ability to win everyone over has been his refusal to ever let the moment be about him.

He's held his own in the spotlight these past eight years not by choice, but through a sense of duty. Intense media scrutiny comes with the job: it's a non-negotiable part of the package and so Hansen has been on the frontline because the team has needed him to be there.

Discover more

Rugby World Cup

Remembering Bender - the All Blacks 'battler from Green Island'

01 Nov 10:00 AM
Rugby World Cup

Phil Gifford: Is NZ rugby in peril? The All Blacks' uncertain future

01 Nov 01:00 AM
Rugby World Cup

Melodie Robinson: Another blow for All Blacks after semifinal heartbreak?

01 Nov 03:30 AM
Rugby World Cup

Gregor Paul: There's only one coach for the ABs - and it's not the popular choice

01 Nov 05:30 AM

He's developed but not personally cultivated a profile as a result. It's been an organic growth, partly because of the media demand and changing nature of the game's interaction with the fourth estate, partly because he's been around for an age and longevity is a story in itself and partly because he's expertly played his hand and given headlines that make news.

But he's never said things with the sole intent of fuelling the media beast. He's said them to help his team and while his motivation has never been to become a media darling, the symbiotic relationship which has developed has made for an easy and neat-fitting alliance.

It became more than that, though. It became a relationship that found the mutual respect that had been missing.

Steve Hansen after the bronze medal win. Photo / Getty
Steve Hansen after the bronze medal win. Photo / Getty

No one in the media ever likes to admit they were wrong, but everyone knew they had been when it came to Hansen.

He had been horribly misread before he took over as head coach and yet while he spent eight years proving how foolish it had been to see him as a failure-in-waiting, he never once rubbed it in.

His side recorded a perfect season in 2013 and he never said a word about how he had been doubted. He coached the All Blacks to a Rugby World Cup victory and nothing. No reminders or revenge statements.

Advertisement
Advertise with NZME.

There were 18 consecutive victories strung together and not a hint of Hansen feeling any need to ram home how no one in the media had backed him when he first took over.

His magnanimity in that regard was humbling, so too was his reaction to the semifinal loss.

Under a different coach maybe the media reaction would have had more venom, more of an explosive edge about it.

All Blacks coach Steve Hansen waves after receiving his medal after their victory over Wales. Photo / Mark Mitchell
All Blacks coach Steve Hansen waves after receiving his medal after their victory over Wales. Photo / Mark Mitchell

But Hansen has been unfailingly consistent and honest and having said, with a touch of the Rudyard Kipling about him, that accepting the twin imposters of victory and defeat in the same measured way is the truest sign of character, he practised exactly what he preached.

What happened after the victory against Wales was not about the team, though. It was only about him and it was about him because after eight years of success like the All Blacks have had, there was always going to come a time when it had to be about him.

He couldn't sneak off without everyone letting them know how they felt and so the spontaneous eruption of joy at Tokyo Stadium was about a nation saying thanks and a nation saying they knew what he had done, loved how he had done it and were sad to see him go.

It was a moment all about him and only about him and however much he didn't want it to be like that, it had to be like that.

Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from All Blacks

Premium
All Blacks

New All Blacks squad: The four rookies who could get call-up

21 Jun 11:01 PM
Premium
Analysis

Liam Napier: Super Rugby final redemption and agony in equal measures

21 Jun 09:56 AM
Rugby|npc

Ex-All Black tells of surviving 'terminal' cancer and battling brother for black jersey

21 Jun 12:00 AM

Help for those helping hardest-hit

sponsored
Advertisement
Advertise with NZME.

Latest from All Blacks

Premium
New All Blacks squad: The four rookies who could get call-up

New All Blacks squad: The four rookies who could get call-up

21 Jun 11:01 PM

As many as four rookies could force their way into Scott Robertson's All Blacks squad.

Premium
Liam Napier: Super Rugby final redemption and agony in equal measures

Liam Napier: Super Rugby final redemption and agony in equal measures

21 Jun 09:56 AM
Ex-All Black tells of surviving 'terminal' cancer and battling brother for black jersey

Ex-All Black tells of surviving 'terminal' cancer and battling brother for black jersey

21 Jun 12:00 AM
Premium
Liam Napier: Where the Chiefs could edge the Crusaders in Super Rugby final

Liam Napier: Where the Chiefs could edge the Crusaders in Super Rugby final

20 Jun 06:00 PM
How a Timaru mum of three budding chefs stretched her grocery shop
sponsored

How a Timaru mum of three budding chefs stretched her grocery shop

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP