The Rugby World Cup has kicked to life over the past week, with a number of upsets, close victories, blowouts and refereeing mayhem.
But as the chaos unfolds on the field, the tumultuous nature of World Cup rugby has given Kiwis the chance to unleash their humour at the expenseof those on the field.
After just two weeks, a number of memes have taken social media by storm, and even the All Blacks were in the firing line.
From South African and Irish heartache to Japan's heroics, here is a list of the best memes from the Rugby World Cup to date.
Wouldn't it be nice if the world was Steve Hansen? For Rassie Erasmus, I'm sure he'd like Hansen on the Springboks side after the All Blacks trumped them 23-13.
You're the only one, Rassie.
Could history repeat? After losing to Japan at the 2015 World Cup, the South Africans have a strong possibility of having to face Japan in the quarter-finals this time around.
It looks like South African wounds could be picked apart yet again.