Rugby League World Cup teams up with NZME

Issac Luke celebrates with fans the Rugby League World Cup trophy in 2008. Photo / Getty

Rugby League World Cup 2017 (RLWC2017) is delighted to announce New Zealand Media and Entertainment (NZME) as the tournament's Official Media Partner in New Zealand.

As Official Media Partner, NZME will assist in the promotion of rugby league's pinnacle international tournament across their portfolio of media networks - delivering RLWC2017 a prominent digital, print and radio presence.

Andrea Nelson, General Manager New Zealand RLWC2017 said: "Next year's Rugby League World Cup is not just for fans of the sport, it will be an inclusive, family-orientated tournament that gives all New Zealanders the opportunity to experience an international event at affordable prices.

"Our media partnership with NZME presents an exciting opportunity to promote the Rugby League World Cup 2017 to a large audience, across all four corners of the country, using a variety of media platforms.

"We've been impressed by the passion and enthusiasm NZME has shown for the Rugby League World Cup 2017 and their desire to help deliver a memorable event, that creates a lasting legacy both on and off the ground."

NZME is one of New Zealand's leading media and entertainment businesses with its brands connecting with over 3 million Kiwis[1]. NZME is in the homes, cars and devices of New Zealanders as it delivers quality content across its multiple radio, print and digital platforms, making the company the natural media partner for RLWC2017.

NZME's Head of Sport Trevor McKewen is thrilled NZME is the Official Media Partner for the tournament: "Rugby League is a favourite of sports fans in New Zealand and Kiwis are passionate about the sport. We are excited to be partnering with Rugby League World Cup 2017 to bring the event to fans up and down the country."

The RLWC2017 will be contested from 27 October to 2 December 2017 and hosted by New Zealand and Australia, with three pool games also being played in Papua New Guinea. The tournament will be the biggest event in Oceania during 2017, with an estimated 450,000 fans to attend the Rugby League World Cup, which would be a tournament record.