NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Sport / League / NRL

Warriors all out to win back fans

APNZ
6 Mar, 2013 08:10 PM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Warriors fans are some of the most loyal in the game with about 7000 members signed up for this season although they are about 500 down on last year. Photo / Andrew Cornaga

Warriors fans are some of the most loyal in the game with about 7000 members signed up for this season although they are about 500 down on last year. Photo / Andrew Cornaga

Players man the phones to persuade those wavering that they're worth following, writes Michael Brown

Several Warriors players manned the phones in the off-season as they tried to persuade fans to renew their membership with the club.

It's not a new idea, and other clubs have done it in the past, but the Warriors know they have to go to extra lengths to convince fans they are worth following this season. Eight consecutive defeats are hard for many supporters to erase from their memory banks, no matter how committed to the club they are.

So Joe from Otara and Sally from Birkenhead fielded calls from the likes of captain Simon Mannering, Manu Vatuvei and Dane Nielsen trying to convince them to jump back on board the Warriors' rollercoaster.

It's often a pretty successful tactic - fans find it harder to say no to players than an anonymous voice down the end of a line - and the level of membership has remained strong with about 7000 signed up for another season. It's about 500 down on last year but is a good result for a club which went into freefall at the end of last season. Corporate membership is ahead of last year.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Some fans have said they won't support the Warriors until they prove they are worth following and Mannering understands that.

"I know a lot of people will stay with us no matter what, and we are very lucky to have those people involved in the club, but there will be a lot who turn their backs on us until we prove otherwise," he said.

But others don't believe their image and reputation has been bruised too much.

"I don't think they have done a huge amount of damage to their brand," said Dean Lonergan, a former Kiwi who now works as an events promoter. "Yeah, they had a pretty bad season last year but they moved quickly to address it and get rid of the problem, which they obviously saw as [former coach] Bluey McClennan. On top of that, too, Warriors fans are some of the most loyal in the game.

Advertisement
Advertise with NZME.

"If you go back to when Mark Graham and Tainui had the club [in 1999-2000], they were really dark days - poor attendances, financial issues, terrible performances on the field. What they went through last year was nothing like that. They have good management in place, a consistent ownership structure and a large chequebook. The club is on an even footing and last year was just a blip."

Owners Eric Watson and Owen Glenn said last year they wanted to turn the Warriors into the best single sporting franchise in Australasia and pledged to invest "whatever it takes" over the next five years to help achieve this vision.

It has seen a host of changes in the off-season. A new $1 million gym, complete with altitude chamber and anti-gravity running machine, has been installed and the number of off-field staff has grown exponentially.

They have a new academy and foundation and last week enrolled the first intake of 20 players in their sports diploma they are teaching out of Mt Smart Stadium. They also ventured to Samoa and Tonga to investigate opportunities and the Auckland Vulcans coaching staff have moved into Warriors HQ to ensure consistency of tactics across all three teams.

Discover more

Warriors

League: Johnson cleared for Eels opener

05 Mar 04:30 PM
Warriors

Warriors: Mental toughness key to success

05 Mar 04:30 PM
Opinion

Warriors: The big questions

05 Mar 11:38 PM
Warriors

League: Auckland's bone rattling centre hopes to impress his No 1 fan

07 Mar 04:30 PM

Merchandise sales are, according to chief executive Wayne Scurrah, "through the roof" and they are the No1 team in the NRL for most club app downloads and dream team players, have the third-highest Twitter followers and are the top-ranking organic Facebook page in New Zealand.

A lot of this can be credited to the fact they hold an advantage over other NRL clubs by being a one-country team but they have also done a lot to harness that. They are trying to be a top club on and off the field and often look to the Brisbane Broncos as a template to success.

"This is the best club I have worked for as far as opportunities to support the playing group are concerned," new coach Matt Elliott said.

"Teams that win grand finals don't frequent the top of the competition occasionally. The teams that win grand finals are up there consistently and give themselves chances of playing grand finals more often.

"There is only one reason to be in the comp. We are not in a developmental stage to achieve that. We are going to have our best shot of doing that this year and if we don't do it this year we are going to get ourselves ready to do a better job next year and the year after that."

The only currency that matters is results and the club are desperate to make a good start this season. It's not something that has happened often - they have won only four of their 16 first-round matches - and often had to rely on late-season charges to sneak into the playoffs. But as the players often said as they spoke to fans on the phone, they will do better than last year. They have to, because serious questions will be asked if they don't.

Advertisement
Advertise with NZME.
Save

    Share this article

Latest from NRL

Warriors

Understrength Panthers stun Warriors

21 Jun 07:34 AM
Warriors

Ex-NRL player says family threatened after 'dog shot' on Warriors fullback

20 Jun 04:58 AM
Warriors

'Reason why the Warriors are doing well': Slater praises Capewell after monster Origin effort

18 Jun 11:00 PM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from NRL

Understrength Panthers stun Warriors

Understrength Panthers stun Warriors

21 Jun 07:34 AM

The Panthers have beaten the Warriors in their first trip to Auckland in six years.

Ex-NRL player says family threatened after 'dog shot' on Warriors fullback

Ex-NRL player says family threatened after 'dog shot' on Warriors fullback

20 Jun 04:58 AM
'Reason why the Warriors are doing well': Slater praises Capewell after monster Origin effort

'Reason why the Warriors are doing well': Slater praises Capewell after monster Origin effort

18 Jun 11:00 PM
State of Origin: Underdog Queenslanders set series alight

State of Origin: Underdog Queenslanders set series alight

18 Jun 05:37 PM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP