"What I've been telling my guys is to go out there, have fun, play for each other and when it starts to hurt, try to stay up, because it'll start to hurt early."
Hayne was one of 16 Nines captains to launch the event on Friday, alongside Norman, who is set to make his first appearance since his eight-game ban last year.
The Eels five-eighth was suspended by the NRL and fined $A20,000 for a host of offences. Hayne believes his ex-teammate is a natural leader.
"I think he's come a long way since he left Brisbane," he said. "The way he played last year, he definitely lifted the team.
"Captaincy's good for him. I think it really sharpens him up and he embraces the leadership role as well."
Hayne is also stepping into the captaincy role for the Titans, just six months after his return to the game.
He said veteran Ryan James would also play a leadership role in Auckland.
"I'm one of the oldest, one of the most experienced. I think we all really look to Ryan James as our leader, I know I do.
"He's someone that's been there for a while and that's always good as a guy that's been there for a while, been there since he was a rookie and something that I've really enjoyed.
"Really good squad, really young squad and something we're learning as a group together."
