NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
    • The Great NZ Road Trip
  • Herald NOW
    • All Herald NOW
    • Ryan Bridge TODAY
    • Herald NOW Business
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Herald NOW Business
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • Deloitte Fast 50
    • Generate wealth weekly
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Gisborne
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Opinion
Home / Sport

Rodney Hide: Silent majority? Yeah right

Rodney Hide
Opinion by
Rodney Hide
Herald on Sunday·
31 Oct, 2015 04:00 PM3 mins to read
‌

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article
I explained I was unable to function this past week and her question about the All Blacks losing was unthinkable to me and impossible to answer, Rodney writes. Photo / Brett Phibbs

I explained I was unable to function this past week and her question about the All Blacks losing was unthinkable to me and impossible to answer, Rodney writes. Photo / Brett Phibbs

Advertisement
Advertise with NZME.

What a week! The All Blacks edging South Africa was stressful enough - then I discovered family and friends were faking it.

That was the finding of research by associate professor Toni Bruce.

A "silent majority" of us aren't interested in rugby or the World Cup. I was beside myself that some of my friends and family must be unpatriotic and their passion faked.

The "vast majority" of the professor's survey respondents declared the World Cup not personally important to them. They didn't care. How could that be? In New Zealand?

I was a mess. The stress of last week's semifinal plus the thought that those close to me were "silent majority" types not backing the boys proved too much. I sought help.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

My doctor said I needed a rest and to distract myself. I had to get my mind off the game.

I tried doing other things. I googled Toni Bruce.

I found out her research interests at Auckland University were "gender, race and ethnicity" and her work was "informed by feminism, interpretive interactionism and cultural studies theories". Her research interests made me think she wasn't keen on rugby.

Her press release this week, titled "Rugby World Cup a turnoff for many", provided a link to her survey. I spent 20 minutes filling it out. That's right. It's there for anyone to complete.

After the preliminaries there was a question on how I had found out about it. The first three options were "email from the researcher", "in class" or "face-to-face from the researcher".

Discover more

Rugby World Cup

Kiwi fans take over Aussie with hakas

31 Oct 03:20 AM
Technology

All Blacks win the social media World Cup

31 Oct 04:04 AM
Cartoons

Cartoon: Post RWC therapy

31 Oct 04:00 PM
Opinion

Dylan Cleaver: He's our most extraordinary ordinary Kiwi

31 Oct 04:00 PM

Hang on. The survey was not of random people but rather those who knew of it and chose to do it.

And the most likely reason provided for undertaking it was that respondents received an email from the professor, sat in her class or bumped into her.

Advertisement
Advertise with NZME.

I guessed those into "gender, race and ethnicity, informed by feminism, interpretive interactionism and cultural studies theories" aren't into rugby.

The very people most likely to complete the survey are most likely not to think rugby is the be-all and end-all.

Only 197 people had completed her survey. I suspect the bulk of them were her students and friends.

Well, among that lot, she now has a balancing response.

I explained I was unable to function this past week and her question about the All Blacks losing was unthinkable to me and impossible to answer.

Thanks to my doctor - and Google - I spent the rest of the week concentrating on the game. The stress that my friends and family mightn't be passionate was gone.

I only had the game to worry about.

I saw the headline but never read the report about bacon being as bad as cigarettes. I didn't want to go there. I'd had enough of a fright already without being scared off bacon.

Save
    Share this article

Latest from Sport

Premium
All Blacks

Who will be Rennie’s new boss as NZ Rugby reshapes All Blacks power structure?

07 Apr 01:45 AM
All Blacks

Former All Blacks flanker announces NZ return

07 Apr 01:21 AM
Racing

Kiwi world champion sprinter wins again in Hong Kong

06 Apr 11:14 PM

Sponsored

Sponsored: The deposit myth putting Kiwis off building

24 Mar 04:35 PM
Advertisement
Advertise with NZME.

Latest from Sport

Premium
Premium
Who will be Rennie’s new boss as NZ Rugby reshapes All Blacks power structure?
All Blacks

Who will be Rennie’s new boss as NZ Rugby reshapes All Blacks power structure?

The new role will oversee the All Blacks, Black Ferns and age grade teams.

07 Apr 01:45 AM
Former All Blacks flanker announces NZ return
All Blacks

Former All Blacks flanker announces NZ return

07 Apr 01:21 AM
Kiwi world champion sprinter wins again in Hong Kong
Racing

Kiwi world champion sprinter wins again in Hong Kong

06 Apr 11:14 PM


Sponsored: The deposit myth putting Kiwis off building
Sponsored

Sponsored: The deposit myth putting Kiwis off building

24 Mar 04:35 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • NZME Digital Performance Marketing
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2026 NZME Publishing Limited
TOP