NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Sport / Racing

<i>Obituary:</i> John Seaton

15 Nov, 2004 08:21 AM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Advertisement
Advertise with NZME.

By MICHAEL GUERIN

For somebody who made a habit out of winning, John Seaton was remarkably good at losing.

He never enjoyed it. He just enjoyed life so much he never let it bother him.

When Seaton's horses ruled the harness racing world, which was often, he was a dangerous man to be
around.

His giant mitts would crush smaller palms during congratulatory handshakes, his quick wit accompanied with a playful poke in the ribs or slap on the back.

And the victory drinks would flow.

But when big John's horses lost, well, it was pretty much exactly the same.

In fact, he might have even drunk more.

John Seaton loved winning but he hated poor losers.

He knew when he got into racing he would lose more than he won so he decided to enjoy them the same.

"That was the amazing thing about him," said trainer and close friend Mark Purdon. "When you consider all the millions he spent on harness racing he was a great loser.

"He had all those champion horses but he also had some huge setbacks. We lost some good horses, while others lost races they should have won.

"But John was always the same. Even when I got a bit down he was always the positive one. That is one reason I can't fathom what has happened."

Of course Seaton didn't actually have much choice but to be positive. When you start at the bottom there is only one way to go.

He started as a truck driver in North Canterbury, working longer hours than were legal. But he needed the money and sleep had to come second because Howard John Seaton always had an eye for property. And a great deal.

He started small, but his work ethic and cunning soon saw his days in the truck cab gone forever.

A favourite trick was to buy the last block of a divided section of land, believing that once all the sections had been sold those who regretted missing out would pay more.

"I remember John buying one section and selling it for a 35 per cent profit a few months later," said trainer Colin De Filippi yesterday.

"He loved it. He loved the dealing and being good at what he did. And he was bloody good at it."

Property gave Seaton the money to invest in sheep. He was soon pretty good at it and at one stage he was contracted to provide the Islington freezing works with 3500 sheep a week.

That meant being the biggest, and most ruthless, buyer at the southern sales - and Seaton was ruthless.

"Sometimes I'd go along with John and he would get me to bid for him," remembers De Filippi.

"He would wait and wait and if the price was $38 John would want to pay $37.50.

"But he was a big buyer and knew his stuff so he got what he wanted. He was ruthless and I think he enjoyed the sport of it all."

With his eye for stock, love of a good auction and a personal fortune that was to reach $37 million, racing was made for Seaton.

He liked thoroughbreds but felt more at home with harness racing people and their down-home attitudes. They sat easily with a former truck driver from North Canterbury.

His first horses were trained by his lifelong friend Malcolm Shinn, himself a natural dealmaker.

They raced some horses and sold others. In between times they got into the odd scrap in Canterbury country pubs, mainly harmless stuff.

It was almost like Seaton didn't want to get too far from his roots, wanted to keep his diamond rough. He was as successful at that as everything else.

While he was always lucky as a racehorse owner, Seaton became the industry's Donald Trump only when he met Mark Purdon in 1991.

The pair were chalk and cheese, like a giant bear who befriended a squirrel. But together they were racing dynamite.

Their first horse together, Il Vicolo, won two New Zealand Cups, three Derbys and $1.58 million in stakes.

He launched Purdon's solo training career and harness racing's new glamour boys were unstoppable.

A production line of superstars followed - Jack Cade, Light And Sound, Lennon, Advance Attack - too many to list.

After years of fighting for everything he got Seaton turned sales yard bully. He was never the first to bid but usually the last.

In the last 10 years he would have spent millions on horses, and not a lot less on training fees, vet bills and stables.

Then there was the money he gave to race clubs.

As he got older he became almost a statesman of harness racing, looked up to by most.

That image disappeared on Friday when he confronted several HRNZ officials with his disgust at being charged with offences related to Blue Magic.

One of them asked Seaton why he was clenching his fists at his side. The answer was pure Seaton.

"Because they hit harder when they are clenched," he said.

Of course it was bravado because Seaton's fighting days were long behind him.

There were only two ways somebody could have got the big fists flying these days. And that would be upsetting the loves of his life, his wife Anne or daughter Ann-Marie.

Racing, property and sheep dealing may have been his passion but his family was his only true love. That never changed.

What John Seaton did in his life, and particularly racing, will not be forgotten.

For those lucky enough to have known him well it is achingly sad that a man who gave us so many winners has himself been one of our greatest losses.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.
Save

    Share this article

Latest from Racing

Racing

'World-class': Entain promises fair odds as new betting law takes effect

25 Jun 01:51 AM
Racing

Dual-code weanling sale at Karaka to unite thoroughbred, harness enthusiasts

24 Jun 04:59 PM
Racing

'Over the moon': Taplin's first win with father watching

23 Jun 05:00 PM

Kaibosh gets a clean-energy boost in the fight against food waste

sponsored
Advertisement
Advertise with NZME.

Latest from Racing

'World-class': Entain promises fair odds as new betting law takes effect

'World-class': Entain promises fair odds as new betting law takes effect

25 Jun 01:51 AM

A $100 million payment to TAB NZ will be triggered by the new legislation.

Dual-code weanling sale at Karaka to unite thoroughbred, harness enthusiasts

Dual-code weanling sale at Karaka to unite thoroughbred, harness enthusiasts

24 Jun 04:59 PM
'Over the moon': Taplin's first win with father watching

'Over the moon': Taplin's first win with father watching

23 Jun 05:00 PM
Lord Spencer storms to victory at Te Aroha, impresses ahead of features

Lord Spencer storms to victory at Te Aroha, impresses ahead of features

22 Jun 06:23 PM
Engage and explore one of the most remote places on Earth in comfort and style
sponsored

Engage and explore one of the most remote places on Earth in comfort and style

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP