NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Sport / Olympics

Olympics: 60,000 seats left empty every day

Daily Mail
1 Aug, 2012 06:12 AM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

A lone man sits in an empty section of seats inside Earls Court during during a women's volleyball preliminary match between China and Turkey on Monday. Photo / AP

A lone man sits in an empty section of seats inside Earls Court during during a women's volleyball preliminary match between China and Turkey on Monday. Photo / AP

Tens of thousands of ticketholders are failing to show up to Olympic events, organisers admitted last night.

On the second day of competition, up to 14 per cent of those who obtained tickets - some 67,000 - did not bother to attend.

On other days, the stayaways amounted to an equally disturbing 58,000 and 50,000 - meaning the average no show figure is nearly 60,000.

The astonishing daily figures will enrage British sports fans, thousands of whom are still trying desperately to buy seats online every evening. They complain that the website is repeatedly crashing and that tickets remain unavailable despite what the site suggests.

Many of the stayaways are VIPs who were given their tickets by sponsors - including for sold-out events such as swimming and gymnastics finals - but couldn't be bothered to use them.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

The figures confirmed the huge challenge faced by organisers over the next ten days to claw back unwanted tickets from overseas National Olympic Committees (NOCs), officials and dignitaries so they can be resold to the public.

The 2012 supremo, Lord Coe, has insisted that the ticketing scandal will be resolved as the Games progress and said the venues have been 'stuffed to the gunwales'.

But last night Margaret Hodge, Labour MP for Barking in East London, said: 'This many unused tickets is shocking. If organisations are not going to use their tickets they should think about the people to whom it would mean an awful lot, and give them back and not be selfish.

'We will be reviewing how the ticketing was handled after the Games and find out whose responsibility this was. The hunt for sponsors has been such a priority that ordinary people who feel really excited by the Games have not had a look in.'

The Games organiser Locog has claimed it was responding to embarrassing scenes this week - as pictures of half-empty stadiums at even the most popular sports, including swimming, equestrian and gymnastics, were beamed around the world.

Discover more

Olympics

Olympics: Off the track - July 27

27 Jul 02:23 AM
Opinion

Olympics: Twittersphere seethes over no-shows

29 Jul 07:30 PM
Opinion

Mai Chen: Olympic effort for a better future

01 Aug 05:30 PM
World

Sporting buzz hits West End in pocket

01 Aug 05:30 PM

It has already reduced the size of the accredited area to give over more seats to the public. Some seats were initially handed out to children and troops, but even they could not fill the gaps.

Organisers say they are taking back up to 3,800 tickets every day from NOCs and reselling them to the public.

Advertisement
Advertise with NZME.

But yesterday Locog finally released the true figures from the first three days of full competition. On Saturday, just 86 per cent of seats were filled when, out of 414,000 tickets sold, a staggering 58,000 seatholders never arrived.

Organisers have made clear that many of the 'no-shows' are members of the International Olympic Committee, the NOCs and heads of state from the 204 participating countries. However, they will also include schools and community groups who were given unsold football tickets at the last minute and were unable to attend. The absences did not improve on Sunday, when 67,000 ticketholders did not show, while 50,000 failed to turn up on Monday.

Locog is trying to rectify the major problem by encouraging foreign delegations to hand back their unwanted tickets so they can be resold to the public.

But many of these are going on sale only hours before the events, making it difficult for anyone outside London to attend at such short notice.

The last-minute nature of the sales, which take place through the London 2012 website, means that it is too late to post the tickets, leading to lengthy queues several hours long at collection box offices.

Yesterday, Locog finally agreed to do what critics had urged weeks ago and said spectators could print out their own tickets before arriving at their event.

Advertisement
Advertise with NZME.

A spokesman for Locog said: "For the gymnastics, as well as the Olympic Park venues and Earls Court we are going to have a print-at-home ticket so people can go straight away. There's too many people otherwise." The chaos led to renewed calls for an overhaul of the ticketing system, with its unreliable website, poor availability for Britons and arguably over-generous allocations to nations who had little demand for the tickets.

The British Olympic Association called on the International Olympic Committee to revamp its ticketing policy for future Games.

Simon Danczuk, the MP for Rochdale, said: "When I hear that corporate hospitality tickets are going to waste and companies are not using them, it's an insult to hard-working people who have applied unsuccessfully and desperately wanted to go and take their place in the stadium and cheer on Great Britain."

Mr Danczuk pointed out that while the sale of tickets at short notice will benefit Londoners, the rest of the UK will be left out.

"We were promised these Games would be inclusive and reach out to all corners of the UK. Yet the reality is those who will benefit from the release of further tickets are Londoners. People in the North who were unable to get tickets first time round will feel hard done by."

- Daily Mail

Advertisement
Advertise with NZME.
Save

    Share this article

Latest from Olympics

Olympics

'It was different': Dame Lisa Carrington on end of remarkable 16-year streak

07 Jun 10:00 PM
Premium
Black Ferns

Woodman-Wickliffe on babies, books, broadcasting and King’s Birthday honour

02 Jun 03:00 AM
Olympics

NZ Olympic medallist set for surgery after crash

10 May 04:33 AM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from Olympics

'It was different': Dame Lisa Carrington on end of remarkable 16-year streak

'It was different': Dame Lisa Carrington on end of remarkable 16-year streak

07 Jun 10:00 PM

The kayaking great says her break is an 'opportunity to try something different'

Premium
Woodman-Wickliffe on babies, books, broadcasting and King’s Birthday honour

Woodman-Wickliffe on babies, books, broadcasting and King’s Birthday honour

02 Jun 03:00 AM
NZ Olympic medallist set for surgery after crash

NZ Olympic medallist set for surgery after crash

10 May 04:33 AM
Broken ribs, punctured lung: NZ Olympic medallist in hospital after crash

Broken ribs, punctured lung: NZ Olympic medallist in hospital after crash

04 May 09:10 PM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP