"As an Olympic athlete you've got time management skills, you've got organisational skills and generally you can work in a team. So those are all things that the O-L-Y is kind of bundling up … it's an indicator of all of those skills that you developed in sport that are equally transferable into a work environment."
"It is a signifier of all the work, and the dedication, and the skills that you've pickled up in the years that you've been a professional athlete."
Brunner said that nearly 150 Kiwi Olympians have already applied for the title.
Olympians of all ages can apply, however, the O-L-Y title will not be offered to Paralympic athletes or Youth Olympians.