Nike has once again shown why it's the worldwide leader in sports with another breathtaking ad.
The 90-second commercial titled "You Can't Stop Us" tells the powerful story of sport living on through any kind of adversity.
Narrated by American soccer superstar Megan Rapinoe, the unbelievable editing shows a splitscreen that pieces together footage of athletes from all races competing in every sport under the sun.
The process was put together using 4000 hours of individual pieces of footage and highlights that were seamlessly blended together.
The ad shows the change brought about from the coronavirus pandemic and highlights the fight for racial equality, led by former NFL star Colin Kaepernick.
"We're never alone, and that is our strength," Rapinoe says.
"Because when we're doubted, we'll play as one. When we're held back, we'll go farther, and harder. If we're not taken seriously, we'll prove that wrong. And if we don't fit the sport, we'll change the sport.
"But whatever it is, we'll find a way. And when things aren't fair, we'll come together for change."
Since being uploaded in the early hours of Friday, the clip has been viewed over 23 million times on Twitter alone with YouTube recording over 16 million views at the time of writing.
The ad has gone viral. Photo / Nike screengrab
High-profile athletes like Serena Williams, LeBron James, Cristiano Ronaldo and Naomi Osaka feature in the commercial alongside everyday athletes.
The powerful clip left social media in awe with the editing receiving widespread praise from fans all over the globe.
"Exceptional," director Ava DuVernay tweeted.
ESPN's Kris Budden wrote: "This ad is remarkable. Also, I have a headache thinking about all the footage they had to go through to match all this up. The editing is unreal."
"The message is great enough. But the editing. Wow!" The Athletic reporter Jay Morrison wrote.
"The editing … the message … I can't stop watching this," Fox5 Anchor Alyssa Deitsch said.
It is the third film in Nike's "You Can't Stop Us" campaign, coming after "Play for the World" and "Never Too Far Down". In total the commercial shows off 53 athletes across 24 different sports.
That Nike ad is the odds on favorite to win Best Picture.
