From the beginning, the committee decided to welcome the prospect of cold and snowy weather. To help fans stay warm, each game ticket-holder will receive a "warm welcome" package containing earmuffs, tissues, lip balm and hand-warmers. Several pavilions designated as "warming spots" will also be stationed outside the stadium.
To drive home the wintry theme, a 60-foot (18-meter) high toboggan run will be set up in Manhattan on "Super Bowl Boulevard," a 14-block outdoor celebration of all things football-related, centered around Times Square.
Organizers expect more than a million people to visit the boulevard, which will also feature a concert stage, an autograph stage containing the Vince Lombardi Trophy and broadcast sets for all of the major television networks.
Cold-weather games are really nothing new for the NFL. And if it does snow, organizers will be ready for it. Both states are prepared to put their full arsenal of plows and salt trucks to make sure that roads are clear and safe.
"You know New York City, you know Broadway," said Tim Tompkins, president of the Times Square Alliance. "The show must go on."