Sky TV have announced that it will launch an esports Pop-up channel as part of the Sky Starter package on August 13.

GINX Esports TV, which is currently available in more than 55 million homes across more than 50 territories, will air for 90 days and will be available to Sky customers at no additional cost.

GINX Esports TV Pop-up will feature top esports tournaments alongside news, lifestyle, documentary and presenter-led live shows filmed and produced at its London headquarters.

Director of Affiliate Sales at GINX Esports TV, Sam Butler, said the channel would offer a unique experience for Kiwi viewers.


"The global appetite for esports has never been greater. We're very excited to bring GINX Esports TV to New-Zealand for the first time," Butler said.

"Our channel gives esports fans a whole new way to experience esports action on television. We look forward to working with Sky TV to establish GINX Esports TV as the esports destination on TV in Aotearoa."

Sky TV Director of Strategy, George MacFarlane, said that with the sport's rapid growth it made sense for Sky to be involved.

"We're extremely excited to launch GINX Esports Pop-up and give Sky customers' access to this hugely popular content," said MacFarlan.

"The worldwide esports market is growing at a phenomenal rate and it is now at a stage where we think it makes sense for Sky to get involved. With medal events in the 2022 Asian Games and serious discussions happening to include esports in the 2024 Summer Olympics, esports will only continue to grow."