"We enjoy exploring new opportunities to connect with our customers who appreciate our innovative products and deliver on our promise to create extraordinary insurance for Kiwis with exceptional vehicles.
"We're excited to bring motor racing enthusiasts together in a new digital arena. We have several insurance options that are a natural fit for esports enthusiasts, including our Project and Performance and Motorsport packages. Esports and LetsPlay.Live is a great fit for us."
"We hope the success of our partnership with LetsPlay.Live inspires more kiwi brands to invest in these powerful and exciting opportunities to drive the sport even further."
LPL Director, Duane Mutu, said this was an important partnership as it highlighted a key progression in the esports industry.
"More and more, the esports audience is becoming increasingly mainstream and we are now seeing enterprising brands outside the traditional gaming circles looking to take an active role in growing the industry.
"Partners like Star Insurance Specialists, who are clearly as passionate as we are about the New Zealand esports scene, help us to deliver quality broadcasts and open up new pathways for players, commentary talent and viewers alike."
The Project CARS 2 NZ Championship will be broadcast on Sky Sport on Tuesday, May 1 at 7.30pm.