The Hawkes Bay community has once again come together to support both the Black Sticks Men and Women.

The unique sponsorship agreement is similar to the arrangement in 2012 which provided the Black Sticks the financial support they needed while at the same time galvanising the region behind them.

Led by local identities Rod Miller and Bruce Mactaggart, the Hawkes Bay Sports Events and Education Consortium [HBSEEC] - a group of business and community leaders - has committed to the deal with Hawke's Bay becoming the principal partner of the Black Sticks.

The partnership extends on Hawke's Bays progression as one of the countrys hockey hubs at both community and international level, thanks in large part to the popular Hawkes Bay Festival of Hockey, which itself is organised by HBSEEC.

Hockey New Zealand interim CEO Ian Francis said the sponsorship would provide much needed additional support for the Black Sticks as they strive to win on the world stage.

"We are hugely appreciative to have Hawkes Bay with us again as principal partner of the Black Sticks Men and Women," he said.

"We see this as more than a one-off sponsorship, its about building on a strong relationship between the Black Sticks and Hawkes Bay community.

"Its amazing what is possible when a community comes together like this, uniting to support our national teams while also galvanising and supporting the local hockey community."

- This story has been automatically published using a media release from Hockey NZ