People don't forget.
Chris Gayle now knows this after he was trolled online over a seemingly positive message.
It's fair to say it didn't turn out how the 36-year-old West Indies star wanted.
Ahead of the West Indies' World Twenty20 opener against England in Mumbai on March 16, Gayle posted a message on Instagram to his 588,000 followers in support of International Women's Day.
"Happy Women's Day. Tag a woman who support West Indies. #WT20 #Spartan," Gayle captioned a photo of himself in his West Indies gear holding a cricket bat.
However, many followers tagged Australia commentator Mel McLaughlin in the post, after Gayle was slammed as being sexist in an approach to her.
Working as a presenter on Channel 10's Big Bash League coverage, McLaughlin was famously interviewing Gayle after his innings during the Melbourne Renegades' clash with Hobart Hurricanes in January when he asked her out for a drink live on national television.
His open flirtation with the now-Channel 7 sports presenter has placed Gayle's future in the Australian domestic T20 league in jeopardy with league administrators considering banning him from ever returning.
The uncomfortable interview made headlines around the world. Gayle's quote telling McLaughlin "don't blush, baby" became an international catch phrase - but it came back to haunt him on International Women's Day.
Gayle was also slammed by sections of the internet for his seemingly hypocritical post.
Despite his turbulent season with the Renegades, Gayle left Australia in January saying he will always have a "soft spot" for Australia.
"The fans here have been very supportive," Gayle said. "They have been really, really tremendous.
"I am glad I got the chance to entertain them as much as possible as I can. There has never been a harsh comment - it has been very, very positive from the fans' point of view.
"And the kids absolutely love it and I share a lot of moments with them, so it was very pleasing, that would be the most thing to look back to and give thanks to, the fans - really and truly for the support they have given me.
"The respect was unbelievable.
"Apart from India, Australia is the next place where Chris Gayle can really be that forefront, up-front person wherever you go."
Then he issued an infamous Instagram post taking a massive swipe at past and present cricketers, telling them to "kiss my 'Black Rass".
Gayle will play for the West Indies in their World T20 opener against England next week.
It should be fun.