Sky Television has failed to renew the broadcast rights to US PGA Golf, European PGA Golf and the PGA Asian Tour Golf, which have previously represented 1.1 percent of total viewership on its channels.

Sky still has exclusive rights to the US Masters, British Open and Australian Open golf tournaments for 2015, the company said in a statement.

The company was outbid for English Premier League football rights by an international media rights company last year, which led to the introduction of online sports package Premier League Pass.

The broadcaster said it was successful in renewing its rights to New Zealand Cricket, A League Football, New Zealand Rugby League, IPL Cricket, 2 ESPN sport channels and a significant cycling package including the Tour de France.

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Sky TV didn't disclose the cost of the sports packages.

The company's shares last traded at $6.30 and have advanced 7.9 percent so far this year.