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The International Rugby Board has released a new ad to promote ticket sales for next year's Rugby World Cup - featuring all of the major rugby nations with the exception of the two-time winning All Blacks.

All their top tier nations are represented: England and Wales, who are hosting the event, former Bledisloe Cup holders Australia, fellow two-time winners South Africa, Scotland, Italy, Tonga and Samoa.

But there is no reference to the defending champion All Blacks.


The advertisement features Game of Thrones star and English actor Charles Dance revving up players, coaches, match officials and fans about the importance of not missing out on the tournament.

Tonga are the only side from New Zealand's pool represented in the ad - with Argentina, who face the All Blacks in Napier this Saturday, also snubbed.

Tickets for next year's tournament go on sale in two weeks.

The ticket sales launch campaign for the last World Cup in New Zealand caused controversy because a British song was used over local tunes.

A cover of the Jesus Jones' song Right Here, Right Now, a British band, was recorded by New Zealand band The Feelers. At the time Rugby World Cup chief executive Martin Snedden defended the choice by saying the song was "about selling tickets".