"He's a player a lot of people know about. He's not a Nadal or a Djokovic, but a lot of people over the years have said 'get him down here'."
The Heineken Open has regularly drawn Spaniards to Auckland in the build-up to the first Major of the year. Ferrer's title win in New Zealand this year preceded his semi-final run in Melbourne, where he eventually fell to Andy Murray in four sets.
"I think in some ways they're creatures of habit, and in some cases they're superstitious. We've had the Spanish Armada alluded to quite frequently, but it's good to get a new boat there."
Securing a top-five player is a real coup, he says, considering the depth of international talent.
"You've got the top four who are fairly ensconced at the top. David Ferrer sits at five quite comfortably. From there down there's players beating each other all the time."
Ferrer has already qualified for the 2011 Barclays ATP World Tour Finals
and won his second ATP World Tour title at Acapulco. He beat Verdasco 6-3, 6-2 in 84 minutes last night at the Valencia Open.
- HERALD ONLINE/APNZ