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Home / Sport

New Orleans throws world class shade at NFL in salty Super Bowl boycott

By Tyson Otto
news.com.au·
4 Feb, 2019 11:45 PM4 mins to read

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Tom Brady becomes greatest of all time after the Patriots win Super Bowl 53.

People in New Orleans do not forget.

An entire city of jilted, seething Saints fans on Monday came together to sass the Super Bowl to pieces with a series of brilliant sledges that have attracted worldwide attention.

The incredible anger towards the NFL, resulting from the highly controversial "no-call" referee decision in the NFC championship game against the Los Angeles Rams which robbed the Saints of a place in Super Bowl LII, is showing no signs of being mediated any time soon.

Brothers Damien Hanford, right, and Matthew Hanford, hold their copy of the mostly blank front page of the New Orleans Times-Picayune newspaper, at Bergeron Boudin and Cajun Meats. Photo / AP
Brothers Damien Hanford, right, and Matthew Hanford, hold their copy of the mostly blank front page of the New Orleans Times-Picayune newspaper, at Bergeron Boudin and Cajun Meats. Photo / AP

The fine people from Louisiana are at least channelling their rage into brilliance.

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The mood of the city was summed up by local newspaper The Times-Picayune, which used its front page the morning after the Patriots' Super Bowl triumph to deliver a deliciously salty jab at the NFL and the referees responsible for their playoffs elimination.

The broadsheet paper used an entirely blank front page below its masthead title, highlighting the simplest of phrases splashed innocently enough, just above the fold.

It's simplicity only sharpened the front page dagger.

"Super Bowl? What Super Bowl," the front page headline read.

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The Times-Picayune Monday front page. New Orleans probably could have spiced this game up a bit.#WhoDat #NewOrleans #Saints pic.twitter.com/zdz0pJaAfh

— NOLA.com (@NOLAnews) February 4, 2019

There was only two brief stories tied right at the bottom of the page. Every other column inch on the splash was pure shade.

The USA Today reported the New Orleans paper delivered the "most shade in history".

The whole country seemed to love the newspaper more than the 13-3 snoozefest.

The New Orleans “We’re Not Mad, We’re Actually Laughing” Picayune pic.twitter.com/aSB3Vo8lMX

— Barstool Sports (@barstoolsports) February 4, 2019

New Orleans’ local paper is championship level petty. 😂 pic.twitter.com/MTGqFR2j4H

— Pierre Thomas (@Pierre_Thomas) February 4, 2019

In truth, the iconic front page was simply the tip of the iceberg in the city of New Orleans masterclass of sledging.

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The entire city had for two weeks threatened to ignore the most watched sporting event in America — and they delivered on that threat in spades.

The city-sponsored "Boycott Bowl" hosted a party of mardi gras proportions — bringing the city to life at the expense of the game locals dubbed Super Bowl LIIIE.

A special beer called "Boycott Bowl Blonde Ale" was shipped in for the party. The streets were filled with partying locals — all revelling in their less than subtle jab at the football establishment.

The boycott was in fact very real. According to TV ratings from across the US, the Super Bowl broadcast into New Orleans had the lowest percentage captive audience across all 56 city markets measured across the country.

It was a whopping 50 per cent crash compared to the TV audience that watched last year's Super Bowl in the normally football-mad city.

#NOLA has spoken.

Super Bowl LIII earned a 26.1 rating in New Orleans, the lowest of of any market and the lowest ever in New Orleans.

— Jeff Duncan (@JeffDuncan_) February 4, 2019

Saints fans weren't just flapping their gums when they said they would sit out the Super Bowl. New Orleans ranked DFL in the 56 metered markets with a 26.1 overnight, down 51% vs 2018 (53.0). Lowest rating for the DMA in Super Bowl history.

— Anthony Crupi (@crupicrupicrupi) February 4, 2019

The whole city joined in the spirit of sticking it to the NFL, with several costumes worn to the Boycott Bowl party spreading across the internet on Monday.

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The ones poking fun at the NFL referees responsible for missing the pass interference on receiver Tommylee Smith deep into the Rams' win over the Saints two weeks ago were the most celebrated.

#BoycottBowl Only in New Orleans pic.twitter.com/tKGDi4ROGP

— Patrick “Diddy” Robertson (@Made_Man_5) February 4, 2019

Halloween In February 😂 This Definitely The Best Costume I’ve Seen, New Orleans ⚜️⚜️⚜️ pic.twitter.com/fxMxXglbDu

— 👑KING K👑 (@_KNICE) February 3, 2019

Photos from Magazine Street Who Dat protest party: Referees bitten & dunked, Goodell dissed by toddler pic.twitter.com/TZrdnrykKZ

— Michael DeMocker (@MichaelDeMocker) February 3, 2019

It comes two weeks after The Times-Picayune delivered an equally-awesome front page which perfectly captured the city's baffled anger towards the NFC championship game injustice.

Reffing Unbelievable. Today's Times-Picayune front page takes no prisoners.#WhoDat #NewOrleans #Saints pic.twitter.com/yohP2G7FRH

— SaintsNOW (@SaintsNOW) January 21, 2019

The lesson is — even if you're the NFL — you don't want to get on New Orleans' bad side.

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