Mercedes driver Lewis Hamilton of Britain speaks to journalists during a press conference for the launch of the new Mercedes F1 car. Photo / AP.
Lewis Hamilton faced the wrath of F1's new owners after he was ordered to delete a video posted to his Instagram account.
Hamilton, who has more than four million followers on the social network - comfortably more than any driver in the sport - uploaded on-board footage of his pole
position lap at the Chinese Grand Prix earlier this month.
American company Liberty Media has made the expansion of F1 on social media one of its main priorities since its $AUD10.6 billion purchase from private equity firm CVC Capital Partners in January.
But Hamilton, second behind Sebastian Vettel in the championship after he trailed the Ferrari driver in Bahrain on Sunday, was told to take down the video after breaching the sport's strict guidelines.
Hamilton did not realise he was in infringement of the rules and removed the post as soon as he was asked.
