"It really broadens the appeal from our perspective. Kiwis really have an affinity with the great mountain and what's happened there over many decades.
"Our plan – and this could be just stage one – is we look at how we celebrate the various eras of cars and the stars that have raced there."
A stack of famous touring cars will be at Hampton Downs for the event. There are a host of BMW's, the 1986 championship-winning Volvo, a couple of Jaguar XJs's and a Ford Sierra.
The Richards family will have divided loyalties when it comes to the Historic Touring Car category, one of the feature events at the festival. Jim will drive the Peter Sturgeon-owned, ex-Frank Gardner Group C BMW 635 CSi while Steve will climb behind the wheel of an ex-Gianfranco Brancatelli/Johnny Cecotto BMW E30 M3, also owned by Sturgeon.
Sturgeon's BMW 635 in the iconic black and gold John Player Special livery is a well-travelled car and proved hugely popular at the Silverstone Classic in the UK earlier this year where it won the Stuart Graham 'Scarf and Goggles', the award for the most admired car at the Classic. It was the first time the car was displayed outside Australasia and both the car and Richards himself, were a huge hit with the appreciative Silverstone crowds.
"Every time Jim jumps in the car it's a pleasure to watch him and it's a pleasure to watch other people's reaction when they see him in the car," Sturgeon said. "He's such a great ambassador for our sport and you can see why he's called 'Gentlemen Jim'."
Aside from the Bathurst Revival category there will be a stack of Central Muscle cars in action from all around the country.