As part of their commitment to the championship, the Dunlop Drive of the Rally award will be presented at each round of the 2016 championship, with each recipient receiving a set of Dunlop tyres.
"The Dunlop Drive of the Rally award is an exciting way to recognise those who are performing above expectations, or even someone that may have suffered some terrible luck which can happen in motorsport," says Fraser.
"It's a great way to recognise someone who has excelled beyond expectations and with Dunlop's support of the prize, also a way of giving something back to competitors," adds Bell.
Drivers on Dunlop tyres have dominated the New Zealand Rally Championship (NZRC) in recent years with Dunlop shod-teams winning the last seven consecutive national titles.
The 2016 Brian Green Property Group New Zealand Rally Championship sees New Zealand's top rallying teams competing across six rounds spread from Dunedin in the South to Whangarei in the North.