NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Sport

Melbourne newspaper runs wrong ad after Bulldogs' Grand Final win

Herald online
3 Oct, 2016 01:18 AM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

The Western Bulldogs' win in the AFL Grand Final was a fairytale. No, really. Photo / Twitter.

The Western Bulldogs' win in the AFL Grand Final was a fairytale. No, really. Photo / Twitter.

THE Western Bulldogs' win in the AFL Grand Final was a fairytale. No, really.

The Aussie Rules darlings snapped a 62-year premiership drought with a 22-point win against the Sydney Swans on Saturday - a result few saw coming at the beginning of the season.

The Dogs had risen from a club that was seen as a bit of a basket case at the end of 2014 when the sacking of coach Brendan McCartney was followed by the forced exit of captain Ryan Griffen to Greater Western Sydney.

Even after new coach Luke Beveridge returned the club to the top eight in 2015 there was little hype around the Dogs' premiership chances this season.

The doubt didn't stop there. Despite unlikely finals wins against West Coast, Hawthorn and the Giants, Beveridge's boys were still underdogs in the decider against the Swans.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

It was one step too far, wasn't it?

By the looks of this Victoria University advertisement which was published in Melbourne newspaper The Age today, there are still some doubters.

THE Western Bulldogs' win in the AFL Grand Final was a fairytale. No, really.

Advertisement
Advertise with NZME.

The Aussie Rules darlings snapped a 62-year premiership drought with a 22-point win against the Sydney Swans on Saturday - a result few saw coming at the beginning of the season.

The Dogs had risen from a club that was seen as a bit of a basket case at the end of 2014 when the sacking of coach Brendan McCartney was followed by the forced exit of captain Ryan Griffen to Greater Western Sydney.

Even after new coach Luke Beveridge returned the club to the top eight in 2015 there was little hype around the Dogs' premiership chances this season.

The doubt didn't stop there. Despite unlikely finals wins against West Coast, Hawthorn and the Giants, Beveridge's boys were still underdogs in the decider against the Swans.

Discover more

Sport

Is this the saddest grand final pic ever?

04 Oct 12:46 AM

It was one step too far, wasn't it?

By the looks of this Victoria University advertisement which was published in Melbourne newspaper The Age today, there are still some doubters.

Not sure The Age ran the right ad today pic.twitter.com/EiFZgM99MD

— Garry and Tim (@SENBreakfast) October 2, 2016

"As a proud partner of the Western Bulldogs, Victoria University would like to congratulate the team on an outstanding 2016 season," it read.

"In spite of the disappointment of the Grand Final loss, the Bulldogs showed incredible heart and sportsmanship until the final siren, led by skipper and VU student Easton Wood."

Oops. It's normal to prepare two different versions of an ad so everyone's covered depending on which way the result goes. Unfortunately it appears as though the wrong one was dropped in.

After battling adversity for so long, Wood admits he was unprepared for the AFL's ultimate success.

Advertisement
Advertise with NZME.

But the feeling has grown on the Western Bulldogs captain quickly. Wood and his teammates are the toast of the league after winning their club's second premiership. "When that siren went, I've never been more unprepared emotionally for a moment in my entire life," he told Channel Nine's Footy Show.

"It was the finality of it that kind-of washed over and I realised that it's done - they can never, ever take that away." But in the last frenetic couple of minutes before the final siren, there was one last moment of apprehension.

After Liam Picken kicked the goal that guaranteed the win, teammate Jordan Roughead excitedly ran up to Wood.

"He was saying 'we've won it, we've won it' and I remember saying to him 'don't jinx it mate, don't bloody jinx it - just play it out, for God's sake'," Wood said.

Wood added that thanks to social media, he quickly saw photos of himself and Bob Murphy holding the premiership cup aloft.

Wood took over as captain when Murphy suffered his season-ending knee injury in round three.

Advertisement
Advertise with NZME.

"I get chills thinking about it and it's just a special, special moment," Wood. "Bob even talked about making it (the photo) as a wallpaper for every room in his house. That might be something to look into."

Murphy is the Bulldogs' spiritual leader and coach Luke Beveridge famously called him onto the stage to present him with his Jock McHale medal. Wood and Murphy then accepted the cup.

"To share that moment with him on stage - it's just a thing of dreams," Wood said.

"I really have to pinch myself now thinking about it, it's insane, it's unbelievable." Wood said Murphy was one of the people who first welcomed him to the Bulldogs. This season, Murphy has played a crucial off-field role, especially supporting Wood in the captaincy role.

"Easton Wood has done a fantastic job as a stand-in skipper," teammate Matthew Boyd told Channel Seven's Game Day.

"But Easton wouldn't have been able to do it without the support that Bob has shown."

Advertisement
Advertise with NZME.

-News.com with AAP

Save

    Share this article

Latest from Sport

All BlacksUpdated

Savea to swap Moana Pasifika for Japanese club Kobe in 2026

17 Jun 04:36 AM
Super Rugby

Crusaders playmaker confirms departure after Super Rugby Pacific final

17 Jun 04:00 AM
Premium
All Blacks

'I said sack him – then wrote his book': Why Gregor Paul authored Ian Foster's autobiography

17 Jun 02:00 AM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from Sport

Savea to swap Moana Pasifika for Japanese club Kobe in 2026

Savea to swap Moana Pasifika for Japanese club Kobe in 2026

17 Jun 04:36 AM

The 31-year-old will take up a second sabbatical in his NZ Rugby contract.

Crusaders playmaker confirms departure after Super Rugby Pacific final

Crusaders playmaker confirms departure after Super Rugby Pacific final

17 Jun 04:00 AM
Premium
'I said sack him – then wrote his book': Why Gregor Paul authored Ian Foster's autobiography

'I said sack him – then wrote his book': Why Gregor Paul authored Ian Foster's autobiography

17 Jun 02:00 AM
Premium
The case for Year 14s to play First XV rugby

The case for Year 14s to play First XV rugby

16 Jun 11:00 PM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP