Fowler, who has lived in New Zealand for many years, still plies his trade on the Seniors Tour while Australian O'Malley is one of a handful of players to have won the New Zealand Amateur, New Zealand PGA and New Zealand Open titles.
Higginbottom, who competes on the European Tour, is the last amateur to win the New Zealand Open with his one-shot win at Christchurch in 2012.
Tournament Director Michael Glading said the prestige of the tournament is a key to attracting the former champions.
"Many of these players have been supporting this event for many years, and all of them have played virtually every year since we changed the format of the event," said Glading.
"This has ensured we have proven winners at this event who keep the standards high. At one end you have someone like Jake Higginbottom who was an amateur but now developed into a very solid professional while the likes of Chook Fowler and Peter O'Malley are legends of the game."
Most of the repeat winners were in the first 50 years since the Open began at Napier Golf Club in 1907, with American Corey Pavin the last to win two years in a row at Paraparaumu Beach in 1984 and Russley, Christchurch in 1985.
The last player to win the New Zealand Open more than once is Greg Turner, who won in 1989 at Paraparaumu Beach and 1997 at Royal Auckland. He lives close to Millbrook Resort, a course he has played a lead-hand in designing.
The field will be finalised next week, with a last six players added from final qualifying at Cromwell Golf Club and Paraparaumu Beach Golf Club on February 26.
There will be 144 professionals playing one round each at Millbrook Resort and The Hills, before a cut for the top 60 players for the final two rounds at Millbrook Resort chasing the $1.2 million prize purse.
