Topman have come under fire on social media after users claimed a red jumper with phrases such as 'what goes around comes back around' emblazoned across it referenced the Hillsborough disaster.
The 'Goes Around' jumper has the number '96' on the back — which corresponds with the number of peoplewho died in the 1989 stadium disaster — alongside 'what goes around comes back around' written underneath and 'karma' on the sleeve.
Topman have been contacted for comment by Sportsmail and there is no suggestion they have deliberately made reference to the Hillsborough disaster.
Campaign group 'Total Eclipse of the S*n' tweeted Topman saying: 'Your PR department need to carry out some immediate research and recall this item now! Have some respect!'
Other social media users also expressed their disgust at the jumper.
One user said: 'That "96" jumper from @Topman is absolutely shocking. I'm sure whoever designed it has no knowledge of Hillsborough but surely someone should have realised this was a terrible idea.'
Another wrote: 'Really hope Topman recall that top. Don't think for a second it's intentional but it's horrendously insensitive and ignorant to what it insinuates for anyone associated with Liverpool.'
And talkSPORT presenter Andy Goldstein took to social media to say: 'Hey @topmanUK I think you should sit down with your buyer and explain why some of your target audience may find this offensive.'
