Fifa is a rich-man's club and, on most levels, the World Cup is a rich-man's tournament. In Brazil, they're rightly cynical of Fifa's tax-free ride, of corrupt stadium contracts and organisational ineptitude.
But to see hardcore Brazilian fans gathering eight hours before their team's match, singing and dancing and blasting fireworks in the street whenever the police weren't looking, was to see the beautiful game at its beautiful simplest.
It's easy to be cynical about the World Cup and to question the copious cash. But to see a shimmer of sporting brilliance on that massive world stage, a flash of creativity, courage or precision, is to witness a moment that transcends everything — business, sport and wealth.
Brazilians consider football art. To play is to dance. Football is pure expression. A person with a ball — what could be simpler or more accessible? As a guy in a Rio favela told me this week, "I don't support the World Cup as a tournament but I always support Brazil".
This might be a rich man's competition, but this is every man's game.
• Jack Tame is on Newstalk ZB Saturdays, 9am-midday.