Fifa and World Cup organisers would also have been major losers. Locals are expected to purchase about 40,000 tickets for the games in Brazil, a figure representing almost six per cent of total sales.
The vast money-making machine that is Mexican football, especially the national team, sees El Tri play up to 10 friendlies a year across the US, all sold out (even the games against the All Whites in 2010 and 2011 drew vast crowds) for huge revenues. Many professional clubs are owned by large corporations and Televisa (the second largest media company in Latin America) owns the largest club, the Azteca Stadium and the rights to both of these fixtures against the All Whites.
All 18 teams in the top professional league would suffer losses as interest dipped while one economist even suggested that bars, restaurants and clubs across the country could expect an average drop in revenue of up to 10 per cent if Mexico were not present at the tournament next year. Another estimate said Mexico's 50 million football fans would spend US$20 ($24) less if the team didn't go to Brazil.
With so much at stake, nothing was left to chance in the build-up to last week's game. New coach Miguel Herrera was allowed almost uninterrupted access to his players in the weeks leading into the game. Players in the national squad were permitted to miss two of the last three rounds for their clubs, despite it being a crucial stage in the season and one club (America) having 10 players in the national team.
"A lot of people don't want Mexico to go to the World Cup after the way they have performed," explained one local journalist. "But everybody realises we can't afford for them not to go."