Before America's Russia 2018 hopes were dashed, Fox Sports President Eric Shanks joked America failing to qualify for FIFA's showpiece "would [be] like $200 million flushed down the toilet".
The scale of the disaster at least partly explains the desperate decision from US Soccer to investigate the sad prospect of staging a tournament to rival the World Cup - made up of the teams that failed to secure a spot in the final list of 32 teams heading to Russia next year.
The US Soccer Federation (USSF) is looking into the possibility of hosting the tournament on the eve of the World Cup made up of unlucky qualification losers.
USSF has confirmed reports its marketing arm (Soccer United Marketing) is putting together a plan to persuade FIFA and the individual national football governing bodies interested in participating, into agreeing to the concept.
There remains a long list of potential deal-breakers to the concept, with European leagues unlikely to be willing to let their stars miss matches to play in a made-up tournament on the eve of the World Cup, beginning in June next year.
FIFA is reportedly also likely to shoot down any proposal which may distract from its showpiece in Russia.
The idea that American football has sunk so low to be desperate enough to consider staging such a tournament has left football commentators in the USA red-faced for their country's standing on football's global stage.
The proposed tournament has been likened with American College basketball's annual National Invitation Tournament (NIT) made up of the best teams that fail to qualify for the NCAA Division 1 tournament, popularly known as March Madness.