Former All Whites manager Brian Turner was a trailblazer. Although born in England, he grew up in New Zealand. He played for Brentford during 1970-72 and had stints at Chelsea and Portsmouth before that.
The six-week trial at Chelsea was set up by Ken Armstrong, at the time Chelsea's most capped player. Turner, not long out of Mt Roskill Grammar, was surrounded by greats such as Peter Osgood, Charlie Cooke and Alan Hudson (father of new All Whites coach Anthony) in the Stamford Bridge dressing room.
"I was star struck but everyone was extremely welcoming," said Turner. "They nicknamed me 'Kiwi' straight away."
Turner spent a year at Chelsea - earning 15 a week, more than his landlord, who was the manager of a Vauxhall car factory - but made only one first team appearance, in a testimonial match. He played four games for second division Portsmouth but had most success at Brentford, with 92 appearances and seven goals in two-and-a-half years.
England was the main destination for aspiring Kiwi footballers in the 1980s, although Wynton Rufer blazed his own trail in Switzerland, Germany and Japan. More European opportunities came about in the 1990s and the influence of former All Whites coach Bobby Clark pre-empted an influx to US football, with the likes of Nelsen and Simon Elliott heading to US colleges and the MLS.
"The landscape has completely changed," football historian Barry Smith said. "Thanks to modern communications, players can be scouted from anywhere and agents look everywhere."
"There are so many going overseas, it can be hard to keep track of them all," said fellow football historian Jeremy Ruane, who keeps tabs on his website ultimatesoccer.co.nz. "Last week, I was contacted about three more players heading to the United States."
Football academies in this country have built connections worldwide and players have been placed in France, Italy and Portugal, previously untapped destinations for the New Zealand game. There are also at least 60 players attending US universities.
On the women's side, the story is much the same. There are 10 New Zealand females at professional clubs, including Manchester City, Notts County and Chicago Red Stars.
Sarah Gregorius recently picked up a J-League deal and Ria Percival played for Frankfurt in the 2012 Uefa Women's Champions League final, a competition Rebecca Smith won at Wolfsburg in 2013.