Argentina's Lionel Messi, who returned to the side after three games out injured, was anonymous in a match lit up by brilliant moments from the home side.
Brazil took the lead after 24 minutes when Neymar slipped the ball to Philippe Coutinho on the left with the deftest of touches and the Liverpool midfielder hammered an unstoppable drive into the top corner of the net.
The Barcelona striker was lucky not to concede a penalty after he handled in the box 12 minutes later but he was always dangerous at the other end and he doubled Brazil's lead just seconds before half time when he coolly slotted home after taking a defence-splitting pass from Gabriel Jesus.
Paulinho sealed it 13 minutes into the second period when the midfielder charged into the box between defenders and poked home a cross from Renato Augusto.
Brazil were dominant in a rampant second half and could have scored more with Neymar and substitute Robero Firmino both coming close.
In the evening's other games, Peru got four goals in the second half to beat Paraguay 4-1 away in Asuncion, while Venezuela thrashed Bolivia 5-0.
Earlier, Colombia drew 0-0 at home to Chile and stay in third, while Uruguay beat Ecuador 2-1 to remain second.