NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Sport / Football / All Whites

Football: Selection of All Whites coach needs revisiting

Michael Burgess
By Michael Burgess
Senior Sports Journalist·NZ Herald·
27 Oct, 2018 04:00 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

The tenure of former CEO Andy Martin has left an elephant in the room for NZ Football. Photo / Photosport

The tenure of former CEO Andy Martin has left an elephant in the room for NZ Football. Photo / Photosport

COMMENT

In football circles, there must be hope the appointment of Scot Tom Sermanni as national women's coach is the start of a bold new era.

It draws a line under six months of turmoil for the Football Ferns, sparked by the reckless appointment of Andreas Heraf to the job. He was clearly unsuited to the role in so many ways and the fallout from that has turned the game upside down.

It will take a while for the side to recover. Trust will need to be rebuilt with the playing group, with many treated poorly by Heraf and former NZF chief executive Andy Martin.

At least this time, there was some consultation with past and present players during the recruitment process. No one is saying players should be able to pick their own coach but neither should they be completely sidelined from the process. One imagines there was some quiet conversations with the likes of Richie McCaw and Dan Carter before the 2011 Rugby World Cup, as Steve Tew and others contemplated who might replace Graham Henry.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

It's also hard to imagine new Black Caps coach Gary Stead was hired without some consultation with Kane Williamson and other senior players, or opinions weren't gathered from the playing fraternity ahead of Michael Maguire getting the Kiwis job.

It's logical and makes sense, yet Martin and his former cohorts at NZF thought they knew better.

Sermanni — who looks a fine appointment — should also be a reminder to NZF that if you run a proper process, you'll get a proper result. It's not that complicated. That means advertising the job, assessing the candidates objectively through interviews and background checks, then having experts make a decision. That didn't happen last year, when Heraf essentially appointed himself.

Advertisement
Advertise with NZME.

It also didn't happen with the most important football job in the country, and that remains the elephant in the room for NZF. They have adopted a 'nothing to see here' approach, despite the independent review into NZF finding the appointment of All Whites coach Fritz Schmid (and his assistants and national age group coaches) was preordained by Heraf, and rubber-stamped by Martin. Nod, wink and 'sign here please'. That means the process was a sham, and given Heraf and Martin have both left NZF in disgrace, it's a major concern.

But will NZF have the courage to confront the issue? Schmid may well be the best candidate for the role but that needs to be proven in a sound, rigorous process: Assemble a panel, construct a shortlist from the pile of CVs received late last year and conduct some interviews. It will take some time but there's no hurry, especially at this stage of the cycle.

The Ferns are in a different situation, with their World Cup less than nine months away. Sermanni, 64, has taken a short-term deal, an arrangement which suits him and the organisation. His CV is impressive, with a long stint as Australian Matildas coach the standout, as well as recent experience in the United States. Don't be surprised if he convinces some recently retired Ferns to return, and he will also try to bring back the enjoyment.

"Our expectation for the players is they want to come [in] every day, and they want to train every day, and they want to be challenged and they want to improve and they want to play for the team and, in this case, they want to play for their country," said Sermanni.

Discover more

World

'It was like a scene from the apocalypse'

23 Oct 07:22 PM
Football

Bolt cutters - Mariners shut out sprint legend from training

23 Oct 07:47 PM
Football

Model ex dishes on the 'real' Ronaldo

24 Oct 01:00 AM
Football Ferns

Football Ferns name new head coach

25 Oct 08:41 PM

"Obviously the [previous] situation had reached a low ebb, and when a situation reaches a crisis point with players saying they don't want to play, there has to be something wrong within that environment. It's important for me now to create an environment where players want to be."

Save

    Share this article

Latest from All Whites

All Whites

All Whites continue progress but fall late to Ukraine

10 Jun 10:55 PM
All Whites

All White Chris Wood has reached an unlikely Premier League peak – at age 33

10 Jun 07:08 PM
All Whites

All Whites stun Ivory Coast for notable win as Fifa World Cup countdown begins

08 Jun 02:09 AM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from All Whites

All Whites continue progress but fall late to Ukraine

All Whites continue progress but fall late to Ukraine

10 Jun 10:55 PM

The All Whites will wonder what might have been, given the lapses for both Ukraine goals.

All White Chris Wood has reached an unlikely Premier League peak – at age 33

All White Chris Wood has reached an unlikely Premier League peak – at age 33

10 Jun 07:08 PM
All Whites stun Ivory Coast for notable win as Fifa World Cup countdown begins

All Whites stun Ivory Coast for notable win as Fifa World Cup countdown begins

08 Jun 02:09 AM
Premium
'I've got full faith': Trailblazing All Whites star on playing top-flight football in France

'I've got full faith': Trailblazing All Whites star on playing top-flight football in France

06 Jun 11:01 PM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP