"New Zealand Soccer is never going to win the hearts and minds of the New Zealand population if this is the attitude they are going to take. Everyone of course is making comparisons with the All Blacks. They would have turned up with some of their number."
Mr Moore's wife Gillian said "poor wee kids" were left waiting with pen and paper - including one family who had travelled from Hong Kong.
NZF this morning put together a timeline around the breakfast.
They said that prior to the match a meeting was held between diplomatic representatives from China and New Zealand with no NZF involvement.
From this meeting a request was made for All Whites players and officials to attend a Kea breakfast the morning after the match. The request was initially declined, with a compromise proposed by NZF to hold an exclusive autograph session for Kea members at the official training session the night before the match.
This request was subsequently declined by the China Football Association.
Mr McKavanagh said they were unaware of the function until after the game but should have made more effort to arrange for some players to show.
"We unreservedly apologise to those who expected to see us there and were disappointed," he said. "The first I knew about it was after the game and it wasn't on the team schedule for the tour. I am just trying to track down what was going on.
"We were still trying to find out details when we got back to the hotel but everyone tends to disperse then. In hindsight, we could have got more done around it and are really disappointed that it didn't occur. It's one of those things we have to pick up and understand how the event got organised without us having a clear understanding of it and make sure it doesn't happen again."
The episode could lead to some diplomatic fallout because the game was organised with the help of the New Zealand and Chinese governments. There were also hopes beforehand the two nations would play more regularly.
Mr McKavanagh said they plan to arrange for striker Chris Killen, who plays club football in China, to be a guest at a future breakfast and hand out some memorabilia.
"When we get the opportunity at one of their functions, we will get Chris along to meet with them."