There is a feverish tone to the rumours. Kerry Packer's World Series Cricket revisited; a variation on the ill-starred and short-lived Indian Cricket League of 2007-09.
The cricket world is a far different place than it was when the big, bluff Australian took on what was then the Australian Cricket Board in 1977 after missing out on television rights.
T20 leagues proliferate around the world, from the Caribbean to New Zealand.
Ten Sports, a subsidiary of Zee TV, which is owned by the Essel Group, has contracts with South Africa, Pakistan, Sri Lanka, West Indies and Zimbabwe, so it's hardly likely they'd be out to undermine the product they're screening.
Would New Zealand's best players be lured? Maybe. Money roars these days.
Players disappear for a few weeks in between national engagements to fulfill personal arrangements.
Several New Zealand players, led by captain Brendon McCullum, will arrive in England just before the first test against England at Lord's this month as they have Indian Premier League deals. Ideal? Absolutely not. But that's the market place.
Essel Group owner Subhash Chandra's motives - other than making a buckload of money - will become clearer with time.
Getting a grip on plans is a bit like grasping fog, other than vague talk of entering new parts of the world, particularly, inevitably, the United States.
Questions like who, what, when, where and how will be answered. The why? That's already abundantly clear.