"We work closely with Medsafe New Zealand and other enforcement agencies to share information regarding potential breaches of the Sports Anti-Doping Rules. Those considering doping should never think that drug testing is the only tool we have at our disposal.
"It's not just high performance athletes who can get caught out for possession and use of prohibited substances. The Sports Anti-Doping Rules apply to athletes at all levels of sport and those who buy prohibited substances online are making a huge mistake. As well as cheating, they are putting their health and their sporting career at great risk.
"In this case, Mr King has paid a high price for a poor decision which has affected his future in cricket."
The case highlighted that using banned substances to get "an edge" was outright cheating.
"No matter what level of sport, using steroids or any other prohibited substances simply does not fit with the New Zealand sense of what good clean sport is all about," Steel said.
King's counsel, Andrew Skelton, considered his client's mental state had been affected by the following factors, which was relevant to the decisions he made at the time of the purchases: (a) persistent injuries frustrating his cricketing career (b) issues with his employment, including disappointment about a job opportunity at New Zealand Thoroughbred Racing (c) the death of his father (d) a significant drop in weight following a burst appendix and surgery.