The Games have grown exponentially since the first "small festival of sport" in 2004. Tournament director Vicki Semple believes the Games' success is largely due to participant enjoyment: "Word of mouth has become our biggest marketing tool. We had 7500 athletes, managers, parents and supporters who went away buzzing last year and they've obviously shared the secret. This tournament is now the biggest of its kind in Australasia and it's hard to think of any other sporting event in this part of the world that would come close."
Tauranga's beautiful harbour lends itself to water sports and Yachting New Zealand chief executive David Abercrombie is excited about the introduction of sailing to this year's agenda. "Tauranga is a proven breeding ground for sailing talent, having produced the likes of Peter Burling, the Saunders siblings and the Meech siblings. Being part of the Aims Games will help to profile our sport to children aged 11-13 years and their parents. We see it as a very positive thing and look forward to working together with the event organisers to make the sailing event a success."
The Aims Games were recently recognised for excellence at the annual Sport New Zealand Sport and Recreation Awards. The Games also add economic value to the Bay of Plenty region, and Tauranga City Council manager for strategic events Pip Loader is enthusiastic: "This event has shaken up Tauranga's reputation as a summer-only city and shows the region can host major events all year round."
The Games' organisers are keenly aware of the environmental impact of such a large-scale event, and continue their commitment to sustainability goals. Aiming for the "greenest games yet", they have a target to divert 60 per cent of the waste from landfill through reduction, reuse, recycling and composting. Green Teams will be on hand to guide participants through waste management procedures.
The Green Teams aren't the only ones who will be on high alert through the week. Sporting scouts will do well to pay attention to some of the rising talent at this year's Games: golfer Rose Zheng already plays off a 2 handicap and returns to defend her 2014 Aims title, while recent prodigy Nathan Xu is the lad to watch in table tennis. Participants may also have a chance to meet sporting heroes with sailors Peter Burling and Blair Tuke and Black Sticks star Gemma Flynn among the sports stars attending this year's Aims Games.
NZCT Aims Games
What: 248 schools, 19 sporting codes
When: September 5-11 (opening ceremony Sunday, September 6)
Where: Tauranga, Bay of Plenty
For more information: www.nzaimsgames.co.nz