David Tua started it of course. There, and I remember it succinctly, was nothing that had come close to that world title fight. The nation literally stopped.
These days the nation never stops, it gets pretty obsessed with the America's Cup. All Blacks vs England will be good for the water cooler.
But watch what happens on the day of this fight. More eyeballs will be on this than anything we've seen for a long time. It's not just a title fight, we've seen those.
This is a unification fight. The very real prospect is Parker is not just a champion, but the greatest boxer in the world, with a purse to see him right for life. And if he wins, the ongoing prospect of more money than he can swim in.
Say what you want about Duco and David Higgins, and previously the slightly outlandish Dean Lonergan, but they've got the deal, they've put it together, they've got themselves in the ring, in the biggest of big times.
Say what you want about Kevin Barry and the time with Tua, but he's on the verge of everything he must ever have imagined. And the star of the show, Joe Parker, deserves it all.
Having dealt with him for the past few years of this journey, he's always affable, he's likeable, he's available, he works hard, he's professional, he's dedicated. He is a role model for every kid who aspires to anything great. So can he do it?
And that is why this thing is also so big. Yes he's won, but he's never won well. He's promised heaps, but on the night it's never really fired, and that's not me talking, that's Parker and Barry.
They train well, prepare well, feel good, but on fight night it's always one gear short of top gear. And if they turn up that way this time they'll get killed, because as 70,000 tickets in one hour proves, this is as big and as good as it gets.