Many of the top names on the global-sales list including Rose, Bryant and Durant are on teams taking part in this season's international matchups.
Carmelo Anthony is sixth on the global-sales list, followed by Dwight Howard (his now-former Lakers jersey), Deron Williams, Blake Griffin and Rajon Rondo to round out the top 10. In spots 11-15 on the global list are Steve Nash, Chris Paul, Russell Westbrook, Kevin Garnett (his now-former Celtics jersey) and Joe Johnson.
In U.S. sales, James is followed by Rose, Bryant, Durant, Anthony, Wade, Howard, Williams, Griffin and Rondo.
Despite missing all of last season with a knee injury, Rose had the top-selling jersey in China, Latin America and Europe. James had the top-seller in the Philippines.
To James, finishing atop these rankings further signified how things have changed since he made his decision to sign with Miami in 2010 after spending the first seven seasons of his career in Cleveland.
"I've come a long way," James said. "I've come a long way. I've grown as a basketball player and as a person off the floor in every aspect since 2010. I'm definitely humbled by it, appreciative. You always hear me say that I'm just a kid from Akron, and to be able to have this stature and that accomplishment, I think that's pretty cool."