The feature event at the Grand Prix Gold tournament could be the men's doubles, wheree the top seven seeds are all inside the world's top 23, and would have been even stronger but for the late withdrawl of current world No 1 combination Lee Yong Dae and Yoo Yeon Seong.
Asian nations dominate the seedings but there are entries from the United States, France and Russia among the draws.
The tournament arrives at a late point in the Olympic qualifying window, which increases its importance. There's also a sense the event is getting good traction among the leading players. That has helped in having champions from last year in the fields returning this time.
New Zealand Open, North Shore Events Centre, from March 22
Prizemoney: $US120,000
Seedings
Men's singles:
1: Son Wan Ho (Korea, world No 13 at time of entry)
2: Ajay Jayaram (India, 21)
3: Lee Dong Keun (Korea, 22)
4: Hsu Jen Hao (Taiwan, 25)
Women's singles:
1: Sung Ji Hyun (Korea, 5)
2: Yui Hashimoto (Japan, 14)
3: Bae Yeon Ju (Korea, 15)
4: Lindaweni Fanetri (Indonesia, 24)
Men's doubles:
1: Kim Sa Rang/Kim Gi Jung (Korea, 6)
2: Ko Sung Hyun/Shin Baek Cheol (Korea, 9)
3: Angga Pratama/Ricky Karanda Suwardi (Indonesia, 11)
4: Kevin Sanjaya Sukamuljo/Gideon Fernaldi (Indonesia (14).
Women's doubles:
1: Jung Kyung Eun/Shin Seung Chan (Korea, 6)
2: Chang Ye Na/Lee So Hee (Korea, 7)
3: Miyuki Maeda/Reika Kakiiwa (Japan, 13)
Jwala Gutta/Ashwini Ponnappa (India, 15)
Mixed doubles:
1: Ko Sung Hyun/Kim Ha Na (Korea, 4)
2: Shin Baek Cheol/Chae Yoo Jung (Korea, 11)
3: Peng Soon Chan/Liu Ying Goh (Malaysia, 12)
4: Sol Gyu Choi/Eom Hye Won (Korea, 13)