NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Sport

'Appalling' Nike shoe faces Muslim backlash

By James Hall of news.com.au
news.com.au·
1 Feb, 2019 02:56 AM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

The popular shoe is said to be offensive because writing on the sole of the shoe resembles the word 'Allah' in Arabic. Photo / Supplied

The popular shoe is said to be offensive because writing on the sole of the shoe resembles the word 'Allah' in Arabic. Photo / Supplied

A petition is demanding Nike recall a shoe which is offensive to the Muslim community because it resembles the word "Allah" in Arabic.

The petition says it's "outrageous and appalling" of the global shoe brand to allow the name of God on the sole of the Nike Air Max 270, "which will surely be trampled, kicked and become soiled with mud or even filth".

"This is disrespectful and extremely offensive to Muslims and insulting to Islam," the post reads. "Islam teaches compassion, kindness and fairness towards all."

The petition, which has more than 22,000 signatures at the time of writing, was created by Saiqa Noreen who referred to a similar instance in 1997 when Nike recalled a shoe which also was said to resemble the word "Allah".

"We urge Nike to recall this blasphemous and offensive shoe and all products with the design logo resembling the word Allah from worldwide sales immediately," the petition reads.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

"We also request stricter scrutiny of products before they enter the market."

The petition has more than 22,000 signatures. Photo / Change.org
The petition has more than 22,000 signatures. Photo / Change.org

Nike said in a statement published by Bloomberg the logo was a stylised representation of the Air Max trademark.

"Any other perceived meaning or representation is unintentional," the company said. "Nike respects all religions and we take concerns of this nature seriously."

Advertisement
Advertise with NZME.

The uproar is the latest in a string of incidents involving a product which has been interpreted as offensive to the Islamic community.

Last week, more than 2000 signatures called for a boycott of British retailer Marks & Spencer because of claims its toilet paper had the word "Allah" embossed in Arabic.

The retailer said the design represented an aloe vera leaf but the petition accused it of "deliberately insulting our religion".

Last year, Pampers faced backlash after a Muslim group claimed to have seen the word "Mohammed" spelled out in the whiskers of the nappy brand's cartoon cat mascot.

Discover more

Business

Nike pulls Betsy Ross flag sneakers after Nazi symbol claims

02 Jul 08:43 PM

The lines of the whiskers, nose, mouth and left eye of the smiley cat, which appears on each nappy and on the brand's packaging, allegedly bear close resemblance to the Islamic prophet's name when written in Arabic or Urdu.

Members of the Darsgah Jihad-o-Shahadat group lodged a formal complaint with police in the Indian city of Hyderabad.

And in January last year, Swedish fast-fashion giant H&M apologised and pulled a range of children's socks from its shelves in response to complaints made by members of the Muslim community.

Swedish clothing brand H&M apologizes for pattern resembling word “Allah” on children’s socks https://t.co/V3H334kGI9 pic.twitter.com/2pFlZZ6ERU

— Robert Spencer روبرت سبنسر रॉबर्ट स्पेंसर 🇺🇸 (@jihadwatchRS) January 28, 2018

The offending socks bore an image of a Lego figurine holding a jackhammer — but Muslim shoppers claimed when turned upside down, the image appeared to resemble the word "Allah" in Arabic, prompting outrage.

Save

    Share this article

Latest from Sport

Premium
All Blacks

Robertson shakes up All Blacks with bold squad selection

23 Jun 08:40 AM
Premium
Opinion

Ben Francis: The unlucky five players who missed All Blacks selection

23 Jun 08:10 AM
Football

16 goals, six days and the damage to a 20-year legacy at Fifa Club World Cup

23 Jun 05:00 AM

Anzor’s East Tāmaki hub speeds supply

sponsored
Advertisement
Advertise with NZME.

Latest from Sport

Premium
Robertson shakes up All Blacks with bold squad selection

Robertson shakes up All Blacks with bold squad selection

23 Jun 08:40 AM

Scott Robertson's second year sparks a notable selection shake-up for the All Blacks.

Premium
Ben Francis: The unlucky five players who missed All Blacks selection

Ben Francis: The unlucky five players who missed All Blacks selection

23 Jun 08:10 AM
16 goals, six days and the damage to a 20-year legacy at Fifa Club World Cup

16 goals, six days and the damage to a 20-year legacy at Fifa Club World Cup

23 Jun 05:00 AM
Premium
Gregor Paul: The questions raised by Razor's All Blacks cuts

Gregor Paul: The questions raised by Razor's All Blacks cuts

23 Jun 04:55 AM
Kaibosh gets a clean-energy boost in the fight against food waste
sponsored

Kaibosh gets a clean-energy boost in the fight against food waste

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP