In an interview with Italian newspaper La Stampa, Team New Zealand principal Matteo de Nora revealed they bluffed their patchy starts in an attempt to hide the syndicate's real talents on the water.
"He was always stronger during the start than what he was showing," he said.
"He was told not to be too impetuous."
It was Team New Zealand's speed that afforded them the luxury of beating opponents despite mixed performances at the start line.
De Nora heaped praise on the team, telling Le Stampa the courage to innovate the boat and push the boundaries of sailing were the key to Team New Zealand's success.
He said Team New Zealand revolutionised their syndicate, from their philosophy on racing to who they approached for sponsorship, with the idea of bicycles on board changing the America's Cup and yacht racing forever.
He revealed their success stemmed from the belief in each and every individual on the team, "in particular Grant Dalton, skipper Glenn Ashby, Peter Burling and the other 83 team members".