As in dating, sometimes the yachting works out, sometimes it doesn't. Brit Ben Ainslie had a crush on Team New Zealand last week, but not in a good way. It wasn't so much a right swipe, but a wrong one.
For Tinder, read America's Cup. A lot of people like to bag both, but the numbers say something else. As with Tinder, skeptics claimed new technology would ruin romance, but the world's oldest sports competition is hotter than ever.
For now, everyone is putting up their best photos, mainly pretending how nice they are, saying all the right things, even apologising when things go wrong.
The terminology is deceptive, full of hidden meaning. Ainslie described last week's crash as a "love tap", without sounding like a man looking for love. (In the interests of avoiding anything too obvious or crass, we are not going to mention grinding).
One does tend to feel that the honeymoon is almost over with racing proper starting this weekend. True feelings are about to emerge and Team New Zealand boss Grant Dalton even says as much, declaring he will retaliate if under threat.
The defenders, Oracle Team USA, have a history of relationships with most of the other teams. They are still on very good terms, but will it stay that way?
Because anyone who has been around the block a few times with the America's Cup knows what comes next. If practice equals clumsy dating, the Louis Vuitton and America's Cup racing is a volatile marriage.
With passionate characters driving yachts pushing new frontiers of design, it might even be 'till depths do us part'.
