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Home / Sponsored Stories

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Fonterra

World's most famous milkman

7 Mar, 2018 04:00 AM
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Richie McCaw, most capped All Black, is shaping another record: 97m milk cartons to schools.

Okaihau Primary School, Northland, will soon receive a flying visit by the world's most famous milkman.

McCaw will helicopter in a special milk delivery as part of a high-flying promotion, celebrating the fifth anniversary of the Fonterra Milk for Schools programme.

Okaihau Primary was chosen after it received over 130 nominations – amazing for a school with just 161 pupils. Mia Rumble, a seven-year-old Year 3 student there, was among those who asked for the visit, along with her two best friends, Leo Whittaker and Millar Sturge, who she says are McCaw's "absolute biggest fans".

McCaw will visit four primary schools to deliver the milk on different days. Other schools have yet to be chosen and applications for McCaw to make a chopper visit don't close until March 19. Primary schools can be nominated at www.richiesmilkrun.co.nz.

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In making his deliveries, the record-breaking rugby player will move closer to another record: five years of delivering Fonterra milk packs to schools and 145,000 school kids in 1430 New Zealand primary schools".

Fonterra Milk for Schools commenced with a pilot in 2012, quickly becoming a nationwide operation.

"We want Kiwi kids to grow up healthy and strong. That's why we launched Fonterra Milk for Schools, because we believe it will make a lasting difference to wellbeing of New Zealand's children," says Chris Ward, Fonterra's general manager of community programmes.

"Fonterra Milk for Schools delivers about 20 million servings every year - enough to fill an Olympic swimming pool. Fill 38 more pools – and you have close to the volume of milk delivered by Fonterra to schools since 2002," says Ward.

"It's a huge undertaking and getting bigger every year. Our farmers are passionate about the programme and making sure kids get the nutritional boost they need to perform at their best and get more out of the school day."

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