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Home / Sponsored Stories

Advertorial by FUJIFILM Business Innovation

FUJIFILM Business Innovation

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9 Feb, 2025 11:00 AM

Advertorial by FUJIFILM Business Innovation

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This story was prepared by FUJIFILM Business Innovation and is being published by the New Zealand Herald as advertorial.

Leading the Digital Transformation Revolution: Optimising Information and Human Resources.

True digital transformation redefines the future of information and human potential.

For over 60 years, we’ve been mastering the art of connecting information and people to create optimal solutions.

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Have you heard of the digital transformation gap? Since 2021, the success of digital transformation has increased corporate revenue growth by a factor of five*. Since its early days as Fuji Xerox, FUJIFILM Business Innovation has been at the forefront of corporate transformation, unlocking the power of information and enhancing communication. The question is, what insights can be gained from our extensive experience working closely with both information and people? This article uncovers the true digital transformation, which will propel businesses forward, driven by the vision of Naoki Hama, president and CEO of FUJIFILM Business Innovation.

“The central focus of digital transformation is on leveraging digital technology to enhance operational efficiency, create new value, and drive company-wide change. As working styles continue to evolve, our goal is to foster an environment that supports flexibility and creativity, thereby enabling people to focus on high-value tasks. This is the value we bring, leveraging our extensive experience in business-process innovation to deliver cutting-edge solutions.”

The goal, Hama says, is to create a unique form of digital transformation.

Naoki Hama, president and CEO of FUJIFILM Business Innovation.
Naoki Hama, president and CEO of FUJIFILM Business Innovation.

“Our true digital transformation services go beyond assessing the current state of a business. We also provide consulting to reshape traditional business processes themselves.”

Hama also expresses a strong commitment to the Asia-Pacific region. “The Asia-Pacific region possesses the flexibility and agility to undergo digital transformation effectively. We have a comprehensive understanding of the unique characteristics of each country and of the region as a whole, which allows us to propose the most suitable form of digital transformation for each company,” he remarks. Hama hopes that the Asia-Pacific region will have countless success stories to report, with businesses achieving transformative growth and organisations embracing highly efficient ways of working.

Unlocking the full potential of information to boost corporate competitiveness.

What is essential for achieving true digital transformation?

“It starts with creating an environment for the seamless integration of various information formats and systems. By efficiently organising and sharing essential information, businesses can accelerate decision-making and drive operations forward, unlocking the potential to generate unprecedented value,” Hama explains.

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To make this vision a reality for businesses, FUJIFILM Business Innovation delivers innovative solutions. A prime example is FUJIFILM IWpro, a cloud service that creates a seamless integrated environment for effortlessly acquiring, utilising, and storing information, while simultaneously enhancing the efficiency of individual tasks.

FUJIFILM Business Innovation is committed to realising digital transformation, a goal that Hama has emphasised as central to the company’s vision.

“Our mission is to enhance the competitiveness of companies by maximising the value of information. In doing so, we hope to make a positive impact on the well-being of those who work with us.”

It is not an exaggeration to say that without digital transformation, companies risk becoming obsolete.

Hama concludes, “As the world continues to evolve, we will adapt and create opportunities to drive remarkable growth and innovation through digital transformation.”

  • Read the full interview

* https://www.accenture.com/content/dam/accenture/final/a-com-migration/thought-leadership-assets/make-the-leap-take-the-lead-report.pdf

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