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Home / Sponsored Stories

The way we use computers is changing

10 Nov, 2016 03:58 PM
Icehouse CEO, Andy Hamilton. Photo / Supplied.

Icehouse CEO, Andy Hamilton. Photo / Supplied.

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Never mind his computing device, Icehouse CEO Andy Hamilton says he himself is 'always on' - and is the kind of guy who could revolutionise the way we use computers.

Specifically a certain kind of computers: hybrids, or two-in-ones (tablet plus laptop) as they are sometimes known, are the fastest-growing segment of the PC market.

Hybrids had a remarkable 77 per cent global growth rate year on year in 2015, according to Gartner research. Market intelligence specialists IDC predict that detachable tablets will spring from 8 per cent of the global market to 30 per cent by 2020.

Why? Because businesses will realise, they say, the advantages of a detachable, powerful, keyboarded, mobile tablet which marries a laptop and tablet and can do most things a desktop PC can do.

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Which is where Hamilton, The Icehouse (the New Zealand business growth organisation owned by a not-for-profit foundation and backed by the government and which sprang from the University of Auckland Business School) and his Samsung Galaxy Tab Pro S come in.

At his desk, the detachable keyboard helps give him full PC functionality. Away from his desk, the super-thin, lightweight device doubles as a tablet or laptop.

Hamilton's working day starts early - sometimes at 4.30am, for a couple of hours of work and taking the dog for a walk before the rest of the family wakes. After breakfast he does the school run before heading into his office in Parnell. After a busy day, he's back home for dinner with the family, often fitting in another hour or so of work before bed.

Hamilton says he couldn't fit nearly as much into his day without his tablet. His TabPro S performs the job of a tablet and a laptop so he is just as productive at home or while travelling as in the office.

It runs Windows 10, which means all the normal business functions billions of people use worldwide can be easily accessed; he can work on shared files from anywhere. The battery life of the new breed of hybrid devices is a significant jump from laptops.

"I particularly like the full-size keyboard, the 4G capability, the touchscreen and the ability to be multi-screen at home or in the office," says Hamilton. "The screen ratio is perfect for reading, I reckon I avoid having to print one and a half reams of paper every week [about 750 sheets]."

He's not alone. IDC say the growth in the use of hybrids will also be driven by larger screens with better visuals - something Samsung has already addressed in the Galaxy Tab Pro S.

IDC predicted last month that, by the end of 2016, 85 per cent of tablet sales will be from smaller, slate models - dropping to 68 per cent as hybrid devices gain traction by 2020; hybrids will make up almost one in three sales at that stage.

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That shift will also involve more consumers and business users turning to larger tablet devices with more generous displays. As of 2016, 55 per cent of all tablets are nine-inches or smaller but IDC say, by 2020, that will drop towards 40 per cent.

Research firm Telsyte has gone further - saying Australians would buy almost 1.5 million two-in-one computers in 2017, representing one in every three computer sales. Hamilton says more business people are waking up to productivity opportunities presented by light, portable and powerful devices.

Mike Guggemos, CIO of technology company Insight Enterprises, told CIO Magazine in March: "Hybrid devices are, for the moment, being used selectively at the enterprise level but that will likely change in the future for one really simple reason: They are extremely powerful.... We are already seeing field-based organisations, where the bulk of the work is being done remotely, looking at broad deployment of hybrid devices."

Insurance and health-related industries were among those using them and Guggemos says the transition to hybrids is inevitable.

"Once the normal use cases and support models are worked through, it's all upside for most people in the organisation, especially as hybrid technology evolves. The reality is that widespread adoption is inevitable because all next-generation laptops will have some hybrid functions."

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