When parents shout from the sidelines at their daughters’ sport games, it sometimes doesn’t land the way it’s intended. That’s the message behind 2degrees’ new SupportHER Club campaign, launched to help Kiwi girls feel confident, supported and motivated to keep playing sport. Speaking on Herald NOW’s Ryan Bridge TODAY, Black Fern Ruahei Demant says sport is a game that’s meant to be enjoyed, and encourages parents to keep that front of mind when supporting from the sidelines. 2degrees marketing GM Dave Pearce says by the age of 14, girls are twice as likely to have dropped out of sport than boys – and some of the well-intentioned but unhelpful sideline support that contributes to this includes coaching from the sidelines and focusing on mistakes.