Kiwis are being encouraged to consider adoption or fostering.
This content was prepared by Petstock and is being published by The New Zealand Herald as advertorial.
Comedian and The Cheap Seats co-host Melanie Bracewell is backing a nationwide push to support rescue pets this National Pet Adoption Month, as shelters across New Zealand continue to face growing pressure from rising costs and increasing pet surrenders.
The Petstock Foundation campaign, running throughout May, aims to raise awareness of the strain facing rescue organisations across Aotearoa while encouraging more Kiwis to consider adoption, fostering, or donating to local charities caring for animals in need.
The initiative comes as many rescue groups continue to grapple with the effects of the cost of living crisis. Rising operational expenses, combined with slower adoption rates and higher intake numbers, are placing significant pressure on shelters and foster networks already operating with limited resources.
Recent research also shows almost one in three Kiwi pet owners are delaying essential veterinary care because of financial pressure, while others are cutting back on groceries and household spending to continue caring for their pets.
Bracewell, who owns two rescue dogs named Charles and Gigi, said adopting animals had been one of the most rewarding experiences of her life.
“I adopted my dog Charles four years ago, and my life changed for the better ever since,” she said.
“He’s like the grumpy old man from Up with a heart of gold. Then we adopted Gigi, who came from a hoarder home with 35 other dogs. She’s completely changed Charles. She’s brought out this playful side in him. Seeing them together and the joy they bring to my life is priceless.”
Bracewell said rescue pets often come with unique personalities and stories that deepen the connection owners feel with them.
“Having a rescue pet is rewarding in so many ways,” she said. “When people ask about my dogs, I get to proudly tell their stories and explain all their little quirks. I love a dog with a backstory.”
This year, the Petstock Foundation hopes to raise vital funds for more than 230 grassroots rescue partners across New Zealand and Australia through donations and sales of its collectable Buddy plush toys.
Funds raised will help support rescue organisations with essential care, rehoming efforts and desexing programmes designed to ease pressure on shelters and improve outcomes for pets waiting to find homes.
Dog behaviourist and pet health expert Lara Shannon said many rescue pets available for adoption today are already well-trained animals that simply need stable and loving homes.
“The cost of living crisis means many pets are being surrendered due to financial pressures rather than behavioural issues,” Shannon said. “These are wonderful animals looking for a second chance.”
Throughout May, participating Petstock stores across New Zealand will host Adoption Weekends, giving potential pet owners the opportunity to meet adoptable pets, learn more about fostering and adoption, and connect directly with local rescue groups.
For those not in a position to adopt, the Foundation is encouraging people to support rescue organisations through donations or by purchasing Buddy plush toys in-store and online.