BurgerFuel, the global burger concept, proudly born and bred in New Zealand has just announced plans to bring their gourmet burgers to the people of Dunedin. The process begins with their quest to secure the right local franchisee, with a passion for gourmet burgers, to take the helm.
BurgerFuel was launched on Ponsonby Rd by founder Chris Mason in Auckland in 1995. The only way has been up since then, with the successful franchise now serving gourmet burgers from almost 100 stores across New Zealand, Australia, the Middle East and most recently, the USA.
The brand has a stellar reputation for bold burgers made from fresh, natural, wholesome ingredients, and an option-filled menu catering to all lifestyles. The BurgerFuel Facebook page often features pleas from Dunedin-based burger lovers crying out for the likes of the world famous Bastard burger, indicating the new Dunedin franchisee will have a captive local audience from the get-go.
Jason Lowery, Country Manager for BurgerFuel Australasia, explains that a successful BurgerFuel store requires the right franchisee to drive it forward.
"Being a BurgerFuel franchisee takes a lot of energy and a profitable store requires continual attention. This means we're looking for franchisees who are keen to roll-up their sleeves, throw themselves into day-to-day store life, and live, eat and play the brand every day".
"The ideal BurgerFuel franchisee will have a fierce passion for business and be ready to dive headfirst into the fast-paced world of BurgerFuel".
Lowery explains that when it comes to support, BurgerFuel provides it all. "Franchisees become part of a strong and modern franchise model. They benefit from robust operational support and sophisticated systems, as well as the world-class training and marketing programs that BurgerFuel provide to aid the development of successful ventures".
"Essentially, from site selection support and a turnkey store, through to on-going operational and marketing support, BurgerFuel provides everything franchisees need to run a BurgerFuel store and develop their own burger empire".
When it comes to industry knowledge, he says that "previous experience in hospitality is beneficial, although not essential for the right franchisee. A love of gourmet burgers and extremely sound financial knowledge, however, are absolute musts!".
It's clear that when you buy a BurgerFuel franchise, you're not just buying a gourmet burger business - you're buying into a 360-degree lifestyle experience. BurgerFuel proudly run their own radio station, Radio BurgerFuel, as well as an in-house arts program called Creative, Sweet. In addition to this, the brand has a full collection of custom-built American muscle cars within their Speed and Custom program, with many of these custom cars driven by franchisees.
Lowery finishes; "We're excited to join forces with the right franchisee to bring BurgerFuel to Dunedin. If you're highly motivated and passionate about the brand, the industry, people and the product, we'd love to hear from you".
Applications are now open for the BurgerFuel Dunedin Franchise at: www.burgerfuel.com/nz/franchise