Beyond signage: creating experiences, not just signs.
This article was prepared by BIG Ideas and is being published by the New Zealand Herald as advertorial.
In an era defined by rapid change and evolving customer expectations, BIG Ideas has taken bold steps to evolve beyond traditional signwriting. As businesses seek deeper, more meaningful engagement with their audiences, we’ve embraced a broader, more strategic role, delivering creative, experiential, and full-service brand solutions.
This shift didn’t happen by chance. It was a conscious decision to meet the changing needs of our clients, many of whom now require more than signage, they need standout brand experiences. In response, we’ve diversified our offering to become a truly integrated partner, involved from concept through execution.
Today, BIG Ideas delivers a wide spectrum of services across creative design, experiential marketing, and large-scale brand activations.
One key area of expansion is our work on shows and events. From national training roadshows and conference setups to catering coordination and vehicle logistics, we manage every element of production. We’ve supported clients in creating seamless, impactful events that run like clockwork, regardless of location or complexity.
Another exciting growth area is unique brand activations. Our team brings together engineering, creativity, and tech to deliver eye-catching activations such as custom inflatable structures, interactive displays, and installations incorporating electronic components. These are not just displays; they’re immersive moments that leave lasting impressions.
Our merchandise and apparel division is also thriving. We source and supply everything from branded garments, headwear, and drinkware (like aluminium tumblers) to notebooks, pens, snap bands, and more. Whether it’s premium apparel or novelty promotional items, we leverage both local and international suppliers to meet exacting requirements. In some cases, we’ve even sourced and distributed large-ticket items like branded fridges to suit specific retail environments.
Beyond production and logistics, strategic involvement is a growing part of our client relationships. Increasingly, brands are engaging BIG Ideas early in the marketing process, inviting us into strategy meetings and campaign planning discussions. This level of involvement allows us to deliver more cohesive, impactful outcomes that align creative execution with business objectives.
What sets BIG Ideas apart is not just the diversity of services, but the mindset behind it. Our team brings innovation, problem-solving, and creative thinking to every brief. Whether it’s engineering a complex activation or building an event experience from the ground up, we approach each challenge with the same passion and attention to detail that defined our early days in sign making.
This diversification reflects our resilience and commitment to growth, but more importantly, it signals our dedication to our clients’ success. We’re no longer just a sign company; we’re a strategic partner in brand-building.
As brands strive to be seen, heard, and remembered, BIG Ideas is proud to be the creative force helping them do exactly that.